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This report defines and ranks the executives (broadly construed as controlling owners, chairs, CEOs, and top group decision-makers) most capable of shaping the global luxury landscape through 2030. It reflects how power actually works in luxury: influence tends to cluster where three forces overlap—(i) concentrated ownership and voting control, (ii) multi-brand capital allocation authority, and (iii) command over distribution and brand heat (creative/marketing/clienteling), especially in periods of demand normalization and channel reinvention.
LUXONOMY proudly announces the exclusive release of its most anticipated strategic report of the year: “LUXONOMY: Artificial Intelligence in Luxury — Sectors and Strategies.”
This in-depth study explores how AI is redefining the global luxury ecosystem. It is an essential tool for brands, executives, and investors aiming to predict trends, transform business models, and lead the high-end tech transition with foresight and precision.
LUXONOMY announces that its new international strategic report is now available to Premium subscribers: “The New Map of Luxury Power (2026–2035): Who Decides, Who Buys, and Who Disappears”
This report is a long-term intelligence document created for senior executives, investors, brand strategists, and international expansion leaders who need to predict the structural forces reshaping the luxury industry over the next decade.
LUXONOMY announces the completion and release of its new strategic intelligence report “Beyond Wealth · The Luxury Consumer in 2026”, a reference document designed for executives, brands, investors, and professionals operating across the global luxury ecosystem.
December 4, 2025 – Luxonomy, the leading platform for strategic intelligence in the high-end market, announces the release of its new guide “LUXURY: Challenges and Trends 2026”, a key document that synthesizes the main internal and external challenges luxury companies will face, as well as the trends and technologies that will shape the global market over the next 12 to 24 months.
Available for download today for LUXONOMY PREMIUM subscribers.
The luxury market is entering a phase of moderate growth after several years of rapid expansion. Global luxury revenues should grow at a rate of 2 %–4 % per year between 2025 and 2027. Leather goods and jewellery will be the fastest‑growing categories (4 %–6 % per year), while high‑spending clients will generate 65 %–80 % of the growth. 2024 marked a turning point: the market remained practically flat (≈ €1.48 trillion) and personal goods declined by 2 %, while experiences (hotels, dining, travel and yachts) were the only categories to grow. China’s slowdown – where luxury sales fell 18 %–20 % in 2024 and 2025 is expected to be flat – and macro headwinds in Europe are dampening growth, although recovery could arrive in the second half of 2025.
This report delves into the figures and global trends to provide a structured analysis by segment, region and generation, as well as a review of the leading brands and companies in the sector.
AI Transforming Luxury Travel: Artificial Intelligence (AI) is revolutionising luxury tourism end-to-end, from hyper-personalised trip planning to immersive in-destination experiences and even post-travel memory curation. AI-driven tools enable bespoke itineraries, 24/7 virtual concierges, predictive service and interactive storytelling, redefining how affluent travellers plan, experience and remember their journeys. This global report examines current applications and future scenarios of AI in luxury travel, providing insights for investors, luxury brands and operators.
Luxury tourism is undergoing an unprecedented transformation: from material ostentation to transformational luxury. In the 21st century, the true currency of the elite is no longer yachts or mansions, but something far more scarce and valuable: time to enjoy life in full health. This report reveals how high-end wellness, biohacking, and longevity have become the most dynamic driver of global luxury tourism. With a market projected to grow from €651 billion in 2023 to over €1.3 trillion by 2028, and longevity industry projections exceeding €27 trillion by 2040, this represents the greatest area of opportunity for the luxury sector.
The leading hubs are clearly defined: Switzerland with its legendary rejuvenation clinics; Dubai as a futuristic hub; Thailand with its blend of tradition and science; Spain leveraging the Mediterranean lifestyle as a national brand; and the United States offering express programmes for executives and entrepreneurs.
Today’s high-end traveller isn’t seeking just a spa getaway – they are after a full life reset. That means cell therapies, cryotherapy, neurofeedback, genomic diets, and aesthetic rejuvenation programmes. From ultra-high-net-worth individuals (UHNWIs) and celebrities to high-net-worth women aged 45–70, this segment represents the most valuable traveller on the planet, with an average spend of €30,000–€70,000 per trip and exceptionally high repeat rates.
The economic impact is enormous: each euro spent on a longevity programme generates an additional €2–€3 in local economies, stimulating hospitality, gastronomy, real estate, and specialised employment.
The strategic opportunities are numerous:
Investors: Longevity clinics, laboratories, and longevity-focused residential communities.
Luxury brands: Co-creation of exclusive experiences tied to youth and vitality.
Hospitality: Integration of science within premium resorts.
Governments: Attracting longevity tourism as a national strategy.
The report concludes with a vision towards 2040: three scenarios (optimistic, moderate, and pessimistic) in which the luxury of the future will be measured not by objects, but by additional healthy years of life.
The landscape of luxury travel is undergoing a profound generational shift. A wave of “new rich” consumers – buoyed by tech-boom wealth, generational inheritance, and the rise of a global middle class – is reshaping what high-end holidays look like. These emerging affluent travellers are generally younger, more diverse in background, and more cosmopolitan in outlook than the traditional elite. Crucially, they are redefining luxury: prioritising authentic experiences, personal enrichment, and ethical choices over ostentatious displays of wealth.
This report provides a comprehensive profile of these emerging luxury travellers and their holiday preferences. We identify three key segments driving this change – Affluent Gen Z, Tech Entrepreneurs, and Luxury Digital Nomads – each with distinct characteristics and desires. We delve into their psychographics and behaviours, from the motivations behind their trips to how they plan and spend. We map the shifting geography of luxury tourism, as new source markets gain prominence and aspirational destinations evolve. Furthermore, we examine implications for product design in luxury tourism, marketing and branding strategies to engage these segments, and investment opportunities arising from this demographic sea-change. The aim is to equip hospitality and travel professionals, luxury marketers, and investors with actionable insights into serving the “new rich” traveller. In summary, the luxury travel industry stands at an inflection point: those who understand and adapt to these emerging profiles will be poised to thrive in the coming decade.
Halal luxury refers to high-end products and services that fully comply with Islamic guidelines (halal…
The global luxury travel map is undergoing a geographic realignment. Traditionally dominated by established destinations in Western Europe and North America, the landscape is shifting as new players rise in the Middle East, Asia, Africa, and Eastern Europe. High-growth economies and visionary governments are investing heavily to position their countries as the next elite playgrounds for affluent travellers. By 2030, destinations such as Saudi Arabia, Vietnam, Rwanda, and Montenegro are expected to compete with – and in some aspects outperform – the likes of France, Italy or the USA in attracting luxury tourism. This report provides an insight-driven analysis of these four emerging luxury tourism hubs. Each is leveraging unique strategic advantages – from giga-projects in the desert to exclusive eco-tourism and superyacht marinas – to redraw the boundaries of high-end travel. Investors and luxury operators will find these markets ripe with opportunity, albeit not without risks. The following sections examine how each country is reshaping the luxury travel landscape through national strategy, infrastructure investment, flagship projects, projected 2030 indicators, competitive positioning, and potential barriers.
July 2025 has marked a turning point for the global luxury industry. Financial results from…
This report introduces The TasteMaker Index, a proprietary, data-driven metric designed to quantify the real influence of key figures on the valuation of luxury assets worldwide. Rather than focusing on obvious social media influencers alone, the index encompasses discreet power players – including high-profile collectors, family office advisors, critics, auctioneers, and foundation directors – whose tastes and decisions demonstrably sway market trends in luxury sectors.
The luxury sector is undergoing a profound transformation leading up to 2030. The next generations…
Luxury fashion brands are thus reconfiguring their strategies to capitalize on new strategic markets – both geographic and generational. Established strongholds like Western Europe, North America, and Japan are no longer the sole centers of growth. Instead, emerging economies and younger consumer segments are becoming critical drivers of sales. This report maintains the original Spanish analysis structure, detailing the global market outlook, key emerging markets by region, the changing luxury consumer profile, major trends (“new rules”) shaping the industry, and strategic initiatives for brands.
The rise of the longevity economy is one of the defining global narratives of the 21st century. More people living longer, healthier lives is a testament to human progress – and it is transforming how we think about everything from careers and retirement to technology and healthcare. This executive summary has outlined both the vast opportunities and the critical challenges that come with a graying world. On the opportunity side, new markets worth trillions of dollars are emerging, spurring innovation in every corner of the economy. On the challenge side, societies will need to adapt their structures to support an unprecedented age wave.
Index – Global Longevity Economy Report to 2050 Executive Summary Demographic Context Global aging trends…
Latin America’s luxury sector is entering a new phase of growth and transformation as it approaches 2030. Once a relatively small fragment of the global luxury market, the region is now emerging with a robust affluent consumer base and an expanding presence of high-end brands.
In the following report, we provide a comprehensive analysis of Latin America’s luxury sector through 2030. We will examine key product categories (from fashion and jewelry to real estate and experiences), perform a country-by-country analysis (focusing on Mexico, Brazil, Colombia, Chile, Argentina, and other emerging markets), and assess the competitive landscape (global luxury maisons versus local players). We also profile the Latin American luxury consumer – their demographics, behaviors, and cultural influences – and review the distribution channels that are shaping how luxury is bought and sold (including brick-and-mortar boutiques and the rise of e-commerce). Key trends and disruptions are discussed, such as digitalization, personalization, sustainability, the impact of AI, shifting mobility trends (e.g. electric vehicles), and evolving social and cultural attitudes. Finally, we present a growth outlook with market data (sales volumes, forecasts, and segmentations by category and country) and outline the strategic opportunities and challenges that luxury brands face in this region. Throughout, the focus is on Latin America’s specific context, backed by current data and reliable sources.
In LUXONOMY™, we continue to bet on providing real value tools for brands operating in the luxury universe. That’s why the new Professional Template for the Digital Marketing Plan for Luxury Jewelry Companies is now available for download, designed with a strategic and scalable approach to position, keep, and sell in the competitive digital environment.
The luxury market in the United Arab Emirates (UAE) has emerged over recent decades as one of the most dynamic and sophisticated globally. Fueled by rapid economic expansion, an influx of affluent populations, and a national ambition to diversify the economy, the luxury sector encompasses exclusive personal goods and world-class hospitality services. Looking toward 2030, significant growth in luxury demand is anticipated, positioning the country—and the broader Gulf region—as a global hub for high-end consumption. Indeed, the Middle East, primarily the UAE and Saudi Arabia, is projected to double the value of its luxury goods market by 2030, representing approximately 8% of global luxury sales by that time. The subsequent report provides a comprehensive analysis of the segmentation of the Emirati luxury market, its economic and demographic landscape, consumer behavior, emerging trends, and the key brands driving this market, supported by quantitative data and forecasts through 2030.
The global luxury market is undergoing a profound transformation heading into 2025-2027, driven by generational shifts and regional dynamics. Despite recent economic uncertainties, the sector has shown resilience: global spending on luxury goods and experiences reached a record €1.5 trillion in 2024 (8-10% higher than 2023). Behind these figures lie new consumer profiles. Younger generations (Gen Z and millennials) are gaining prominence while emerging regions (particularly Asia-Pacific) drive growth, redefining what luxury customers seek and how they shop. For luxury brands, understanding continental and generational differences is crucial to predict purchasing behaviors in 2025-2027.
In this executive report we analyze the psychological profiles and behavioral patterns of luxury consumers organized by both continent (Europe, Asia, North America, Latin America, Africa, and Oceania) and generation (Gen Z, Millennials, Gen X, Baby Boomers). We show recent quantitative data –including consumption percentages by segment, projected growth rates, and average spending per customer– along with insights applicable to all luxury sectors (fashion, jewelry/watches, automobiles, hospitality, travel, luxury technology, beauty, wellness, and real estate). We include empathy maps synthesizing motivations of each generation across different regions. Finally, we offer visualizations (charts and tables) highlighting key regional and generational differences, along with actionable recommendations for professionals seeking to foresee luxury consumer trends in the 2025-2027 period.
The global luxury sector is in a transition phase following the strong post-pandemic recovery. Although overall growth has moderated to 1–3% per year expected until 2027, large luxury conglomerates continue to post record figures and consolidate their position. In 2023, LVMH (the world’s leading luxury company) posted record revenues of €86.2 billion and a net profit of €15.2 billion, illustrating the sector’s resilience in the face of macroeconomic challenges. Industry-average operating margins have exceeded pre-pandemic levels (13.4% compound net margin in 2022), supported by price increase and cost control strategies. Below is an analysis by key sectors—fashion, watch/jewelry, real estate, art, automotive, hospitality, and others—highlighting trends, financial developments, and investment signals from major luxury groups (LVMH, Kering, Richemont, etc.), with a global focus on the 2025–2027 horizon.
Haute couture represents the pinnacle of exclusivity, craftsmanship, and extreme customization. Each garment is unique, the result of weeks of manual labor, designed to fit a real body, with its history, movements, and desires. In 2025, this ancient tradition meets the most powerful technological revolution of recent decades: generative artificial intelligence and the creation of hyper-realistic avatars that behave like the human body.
The digital twin of the haute couture client is more than a tool: it is a cultural, creative, economic, and emotional revolution. It represents the possibility of realizing the original promise of haute couture—one garment for one person, perfectly tailored—more precisely, more efficiently, more sustainably, and more immersively than ever before.
This report, prepared by the LUXONOMY research team, explores this unprecedented transition in depth: from body scanning to digital garments, from textile simulation to new avatar-based business models, from biometric privacy to the luxury metaverse. We are witnessing the birth of algorithmic haute couture.
This report thoroughly examines how advanced AI is impacting viticulture, wine production, and its marketing, exploring real applications, current challenges, and future opportunities.
The luxury industry is undergoing a profound transformation, shaped by new consumer behaviors, emerging technologies, and shifting global markets. This report offers a strategic vision of the next five years, identifying key trends and potential disruptors that will redefine the sector.
Luxury tourism has transcended the boundaries of comfort and material ostentation to focus on experiences that connect travelers with the cultural and natural heritage of destinations. This segment, seeking excellence in every detail, finds in heritage an inexhaustible source of inspiration and differentiating value. Exclusive experiences involving historical richness and biodiversity not only elevate the quality of travel but also contribute to preserving the resources that sustain the industry.
This report explores the importance of heritage in luxury tourism, breaking down its cultural and natural components, the strategies employed for its integration, and the benefits it generates for both travelers and host communities. Additionally, it analyzes the impact of these experiences on sustainability, education, and the local economy, offering a comprehensive framework to understand how heritage can become a key driver of luxury tourism. This analysis also includes a perspective on future trends and innovations necessary to ensure the continued relevance of these exclusive experiences.
Capturing clients is a challenging task, especially in the luxury sector. We provide you with a list of 21 tools that will help you achieve it using artificial intelligence.
The global luxury market is experiencing a major shift towards emerging markets, with predictions of over 35% growth from these regions by 2025. Key areas include Asia-Pacific, Africa, Latin America, and Eastern Europe, driven by factors such as increased upper-middle-class populations and digitalization. Emerging markets show distinct consumer behaviors, emphasizing sustainability and personalized experiences. Key strategies for luxury brands include enhancing e-commerce presence, engaging in sustainable practices, and cultural adaptation. By 2025, Asia-Pacific is expected to reach $80 billion, while Africa and Latin America will also see growth. The diverse consumer demographic is increasingly shaped by millennials and Gen Z.
The growth of luxury tourism hinges on innovative strategies that target emerging markets and enhance customer experiences. Key approaches include geographic expansion through luxury infrastructure development and localized partnerships, diversification via customized thematic packages and ultra-personalization services, and strategic alliances with luxury brands. Emphasizing sustainability, luxury tourism also focuses on eco-friendly practices and community support. Investment in technology is essential, utilizing big data and immersive experiences. Differentiation is achieved through unique, memorable experiences that prioritize cultural authenticity and comprehensive personalization, ensuring exclusivity and privacy to meet the sophisticated demands of high-end travelers.
Luxonomy has released its 2024 Global Luxury Market Report, which analyzes significant trends, challenges, and opportunities in the luxury sector. The market remains robust, valued at €1.5 trillion, despite economic challenges. Key findings indicate a preference for exclusive experiences over possessions, with luxury travel and events driving a 7% growth. Digital sales account for 25% of the market and are expected to increase to 45% by 2030, aided by technologies like augmented reality. Sustainability is crucial, with 65% of consumers favoring ethical brands. The report highlights the influence of Gen Z and millennials, who represent 70% of luxury spending.
The 2024/25 Métiers d’art collection, showcased at nightfall on West Lake in Hangzhou, draws inspiration from Gabrielle Chanel’s cherished Coromandel screens. This timeless connection is reflected in the collection’s use of embroidered floral motifs and a color palette featuring jade green, pink, and sky blue. Each silhouette presents unique details, including phosphorescent braids, luxurious tweed long coats, and envelope-shaped pockets, creating an enchanting narrative. This collection invites viewers on a poetic journey, encapsulating the elegance and artistry reminiscent of Chanel’s Parisian legacy.
As the year comes to an end, we see how in 2024, luxury tourism continues to thrive, with high-net-worth travelers seeking unique, personalized, and exclusive experiences in the world’s most prominent destinations. This report details the most visited places in the luxury sector, ranked by their global popularity.
Luxury tourism is evolving rapidly between 2025 and 2030, reflecting changes in consumer preferences towards sustainability and personalized experiences. The global market is projected to reach approximately $450 billion, driven by an increasing demand for unique and exclusive offerings from younger generations and ultra-wealthy individuals. Emerging trends include wellness tourism, adventure travel, and private luxury experiences, alongside the integration of advanced technology. Sustainability is becoming a crucial priority for travelers, resulting in a market transformation. Businesses that leverage these trends while embracing technological innovations will thrive, capturing a growing, conscientious audience eager for enriching travel experiences.
The luxury sector has historically been a pillar of global economies, symbolizing status, exclusivity, and craftsmanship. Over time, the luxury industry has evolved, adapting to social and economic fluctuations while maintaining its essence of offering products and services that transcend the ordinary. Between 2025 and 2030, the industry is expected to undergo one of the most significant transformations in its history, driven by technological advances, changing consumer expectations, and increasing pressure to integrate sustainable and responsible practices. The value of the global luxury market, which in 2021 stood at 320 billion euros, is projected to reach 600 billion euros by 2030, nearly doubling in just a decade, a testament to its resilience and adaptability.
This report provides an in-depth analysis of the key factors that will define the luxury sector between 2025 and 2030, offering detailed analysis of emerging trends, economic data, and growth projections across various geographic areas and market segments.
The global men’s cosmetics market has shown steady growth, with a compound annual growth rate (CAGR) of between 6% and 8% over the past five years. According to a report by Grand View Research, the market is expected to reach a value of approximately $78.6 billion by 2030, compared to $47.5 billion recorded in 2021. This growth is driven by several key factors, including increasing awareness among men about health and personal care, market expansion in emerging economies, and continuous product diversification and innovation by brands.
This report provides an in-depth analysis of the growth prospects of the men’s cosmetics market, exploring the factors driving its expansion, emerging trends, strategies of major brands, as well as opportunities, challenges, and future projections.
