Digital Luxury

Report: Top Luxury Brands in Online Sales in 2024

As technology advances and market dynamics evolve, luxury brands are compelled to adapt to an environment where e-commerce plays a crucial role. This comprehensive report explores the top-selling luxury brands online in 2024, providing a detailed analysis of their strategies, success factors, and the impact these have on their revenues. Updated figures and comparisons with previous years are included to better understand the evolution of this market segment.

Understanding Generation Alpha: Luxury Marketing Strategies

Understanding Generation Alpha is essential for any long-term marketing strategy, as their spending potential is estimated to be in the trillions of dollars in the coming decades. This article explores the distinctive characteristics of Generation Alpha and provides marketing strategies for luxury brands looking to capture their attention and loyalty.

Report: E-commerce in China

[lwptoc numeration=”none” title=”Contents” toggle=”0″] Introduction E-commerce in China has experienced unprecedented growth over the past…

Report on Influencer Marketing in the Luxury Sector in China

Influencer marketing has emerged as an essential strategic tool for luxury brands seeking to consolidate and expand their presence in the Chinese market. This report provides a comprehensive analysis of the current state of influencer marketing in China’s luxury sector, emerging trends, challenges, and opportunities in this evolving market.

Study: How to Design a Brand’s Digital Luxury Strategy Without Losing Exclusivity

[lwptoc title=”Contents” toggle=”0″] Introduction The luxury market has historically been exclusive, with a strong emphasis…

Manual to Sell More and Better Luxury Online

[lwptoc title=”Contents” toggle=”0″] Introduction The global luxury goods market has experienced significant growth, with sales…

Report: Accessing New Generations of Luxury Consumers

[lwptoc title=”Contents” toggle=”0″] Introduction The luxury market has undergone significant transformation in the past decade,…

Measuring a User’s Influence on TikTok

[lwptoc title=”Contents” toggle=”0″] TikTok has established itself as one of the most popular social media…

Report: Online Luxury Trade from 2018 to 2024, from 27 to 80 billion

[lwptoc toggle=”0″] Online luxury commerce has undergone a significant transformation in recent years, driven by…

Influence: These are the 9 most valuable people for luxury brands and we analyze why

Luxury brands rely heavily on the influence of celebrities to remain relevant and desirable. These…

Luxury is not wasted: 5 websites to buy second-hand luxury

In today’s world, sustainability and conscious consumption are gaining ground, even in the luxury industry.…

Why should I create a TikTok account if I work in the luxury sector and what can I do with it?

In today’s digital world, social media platforms have become essential tools for luxury brands looking…

The implosion of luxury e-commerce

The pandemic spurred a boom in luxury e-commerce, benefiting retailers like Matchesfashion and Farfetch. However,…

Exclusive Social Networks for Luxury Clients: Digital Platforms for the Elite

In the digital era, the concept of luxury has transcended beyond tangible products and services,…

Protocol for Mobile Usage: Navigating Modernity with Courtesy

In the digital age, mobile phones have become an extension of ourselves. However, their misuse…

10 brands that have successfully adapted to Digital Luxury

Digital strategies in the luxury realm have taken a central role, especially in a post-pandemic…

The best mobile applications for Luxury

The luxury sector has intertwined with mobile technology to provide exclusive experiences through mobile applications.…

LVMH Open Innovation launches ninth season of ventures at La Maison des Startups LVMH with a Live Session

This week, innovation was live and kicking at an event welcoming the twenty-nine latest international…

Social Networks and Luxury: Correct Strategies

Luxury brands signify exclusivity, quality, and prestige. However, in the digital age, their content marketing…

Key aspects a luxury brand website should have compared to a standard brand website

The digital world is a level playing field where both emerging and established luxury brands…

Luxury in the Digital Age

Luxury, a term that has always been fluid and adaptable, has undergone a profound transformation…

The Alpha Generation and the Consumption of Luxury

[lwptoc title=”Contents” toggle=”0″ colorScheme=”inherit”] The Alpha Generation, comprised of individuals born after the year 2010,…

Luxury Influencers: How to Measure Their Effectiveness

We are unquestionably in the era of influencers. Their ubiquitous presence on social media platforms…

Digitalised Luxury: Exploring the Technological Revolution in the Luxury Experience

The world of luxury has experienced an unprecedented transformation due to the emergence of technologies…