Influence: These are the 9 most valuable people for luxury brands and we analyze why

Luxury brands rely heavily on the influence of celebrities to remain relevant and desirable. These individuals not only represent glamour and success, but also have the ability to emotionally connect with the audience, shaping perceptions and purchase decisions.

Below, we present the 10 most valuable people for luxury brands and the reasons behind their enormous influence, accompanied by economic data and their relationships with luxury brands.

1. Rihanna

The singer and entrepreneur Rihanna has become an icon of fashion and beauty. Her brand Fenty, in collaboration with LVMH, has reached an estimated value of $2.8 billion. The inclusion and diversity she promotes have revolutionized the industry. Rihanna has also collaborated with luxury brands like Dior, Chopard, and Manolo Blahnik, consolidating her status in the sector.

2. Kim Kardashian

Kim Kardashian, with her media empire and trendsetting ability, is one of the most influential personalities in fashion. Her brand SKIMS is valued at over $3.2 billion. She has collaborated with Balmain, Givenchy, and Louis Vuitton, and her reach on social media makes her an invaluable asset for increasing the visibility of luxury brands.

3. Kylie Jenner

With her beauty empire, Kylie Jenner has proven to be a powerful influencer in the fashion and luxury industry. Kylie Cosmetics is valued at approximately $1.2 billion. She has collaborated with brands such as Balmain and Chanel. Her presence on social media and her ability to turn any product into an instant success make her extremely valuable to luxury brands.

4. Zendaya

The actress and singer Zendaya is known for her impeccable style and ability to constantly reinvent herself. As an ambassador for brands such as Lancôme, Valentino, and Bulgari, her influence extends across fashion, film, and music, attracting a young and sophisticated audience. These collaborations have resulted in significant increases in sales and visibility for these brands.

5. David Beckham

The former footballer and model David Beckham remains a prominent figure in the world of luxury. His association with brands such as Armani, Tudor, and Breitling has solidified his image of style and sophistication. These relationships have generated millions in revenue for the brands, with sales increased by more than 20% in some cases, demonstrating his economic impact.

6. Gigi Hadid

Supermodel Gigi Hadid is one of the most recognized faces in fashion today. Her constant presence on haute couture runways and in campaigns for luxury brands like Versace, Chanel, and Tom Ford make her a key influencer in the industry. Her contracts and collaborations have significantly contributed to these brands’ profits, with increases in sales and global recognition.

7. Pharrell Williams

Musician and designer Pharrell Williams has collaborated with numerous luxury brands, bringing his creative vision and unique style. His collaborations with Chanel, Louis Vuitton, and Adidas have been hugely successful, generating significant revenue and increasing these brands’ relevance in the global luxury market.

8. Emma Watson

Actress and activist Emma Watson is known for her natural elegance and commitment to sustainability. As an ambassador for brands such as Burberry and Lancôme, her influence is valuable for luxury brands seeking to align with social and environmental responsibility values. These collaborations have boosted sales and the positive image of these brands.

9. Timothée Chalamet

The young actor Timothée Chalamet has captured the world’s attention with his talent and distinctive style. His relationships with brands such as Prada and Haider Ackermann have elevated his status in fashion and luxury. His ability to connect with a young audience and his growing fame in the film industry make him an ideal ambassador for luxury brands, with a positive impact on their sales and brand projection.

Selection Criteria

The selection of these 10 people was based on key criteria that determine their value to luxury brands:

Economic Impact: The economic value generated by these personalities through their brands and collaborations was considered. This criterion includes the market value of their own brands and the increase in sales for luxury brands with which they have collaborated.
Social Media Reach: The ability to influence through digital platforms and social media is fundamental. The number of followers, engagement, and the ability of these figures to viralize products and trends were evaluated.
Diversity and Inclusion: The ability to promote values of diversity and inclusion in fashion and beauty. Figures like Rihanna and Zendaya have been crucial in promoting a more inclusive and accessible image of luxury.
Creativity and Innovation: The ability of these personalities to bring new ideas and creative approaches that rejuvenate and modernize luxury brands, as Virgil Abloh has done with Louis Vuitton.
Cultural Relevance: Cultural influence and impact on different industries, such as music, film, sports, and fashion. This includes the ability to emotionally connect with diverse audiences and generate a lasting impact on popular culture.
Commitment to Sustainability: Commitment to sustainable and ethical practices, promoting a responsible image of luxury brands, exemplified by Emma Watson.

The influence of these personalities in the luxury world goes beyond their fame; it is their ability to emotionally connect with the public and set trends that makes them invaluable. Luxury brands rely on these figures not only to maintain their relevance but also to expand their reach and resonate with new generations. Collaborating with these influencers allows brands to project an image of modernity, exclusivity, and desire, ensuring their position at the top of the fashion and luxury pyramid.