Asia
In 2024, China’s luxury market faces a new challenge: “luxury shame.” This phenomenon is reshaping strategies for high-end brands due to economic downturns and government policies aimed at curbing conspicuous consumption. Chinese consumers, influenced by economic uncertainty and social pressures, now prefer discreet products that retain long-term value over flashy items perceived as excessively opulent.
This shift is not just an economic reflection but also a cultural transformation. Recent economic fluctuations in China have caused uncertainty among consumers who previously viewed luxury goods as essential status symbols. This economic instability is compounded by government measures promoting frugality and responsibility, steering consumer behavior toward more conscious and less overt displays of wealth.
Luxury brands are adopting an aggressive discount strategy in China, offering up to 50% price…
Influencer marketing has emerged as an essential strategic tool for luxury brands seeking to consolidate and expand their presence in the Chinese market. This report provides a comprehensive analysis of the current state of influencer marketing in China’s luxury sector, emerging trends, challenges, and opportunities in this evolving market.
[lwptoc toggle=”0″] The luxury market in China has experienced exponential growth in recent years, positioning…
Louis Vuitton has confirmed its return to the Times Square shopping center in Hong Kong…
In the midst of a global escalation of conflicts, there is increasing talk about the…
Luxury brands had found in China a burgeoning market thanks to its growing middle class…
In the clamour for brand ambassadors, the luxury fashion industry is witnessing a paradigm shift.…
Skateboarding, once a niche subculture, has grown into a vibrant and influential movement that has…
Luxury goods have historically been seen as a symbol of status and wealth. As the…
The global luxury market is witnessing a shift in consumer behavior, with the Middle East…
It is clear that the world of luxury is experiencing a new way of interacting…
Whether it’s calf-leather Italian Prada bags or classic, checkered British Burberry trench coats, South Koreans…
The world of envy we call the luxury goods market is in the process of…