Gourmet

Gastronomy has evolved beyond being a simple culinary experience to become a key component of luxury tourism. High-net-worth travelers seek unique and personalized experiences where food is not just a complement but the main reason for choosing a destination.
Luxury tourists spend an average of €1,500 on exclusive gastronomic experiences, representing nearly 30% of their total travel expenditure. In some destinations, such as Tokyo or Paris, this spending can exceed €2,000 per experience.
The combination of exclusivity, creativity, and authenticity in gastronomy attracts a market segment willing to pay for experiences that blend culinary art, tradition, and modernity. This study delves into trends, success factors, standout cases, and opportunities to strengthen gastronomy’s role in luxury tourism, while also analyzing the challenges this ever-evolving industry faces.

Since 1972, Veuve Clicquot has celebrated the entrepreneurial spirit of women effecting positive societal change through its Bold by Veuve Clicquot program, honoring Madame Clicquot’s legacy. The program includes the Bold Woman Award, recognizing 450 female entrepreneurs across 27 countries, and the Bold Future Award for young entrepreneurs active in the last five years. This year’s Bold Woman Award was awarded to Coline Bertrand and Mahault de Guibert of La Rosée, and the Bold Future Award went to Yasmine Iamarene from MiPi. The awards were presented at a special dinner attended by notable figures on November 28.

Moët Hennessy has launched SirDavis, an innovative American whisky developed in collaboration with Beyoncé Knowles-Carter. Named after her great grandfather, Davis Hogue, the whisky merges traditional craftsmanship with contemporary excellence. Master Distiller Dr. Bill Lumsden has crafted SirDavis to feature prominent American rye notes balanced with elements from Japanese and Scottish whisky styles, showcasing a dedication to perfection. Recognized with the Best In Class award at the 2023 SIP Awards, SirDavis is praised by connoisseurs for its quality. The elegantly designed bottle, adorned with a black medallion and bronzed horse, symbolizes a new era for American whisky blending heritage with innovation.

Dom Pérignon and its Chef de Cave Vincent Chaperon celebrated creation during the Révélations 2024, an annual rendez-vous to deep dive into the creative path of Dom Pérignon. Held in Barcelona, the fourth edition of Dom Pérignon Révélations gathered an array of journalists, chefs and sommeliers from the Dom Pérignon Society, artists and creators from all around the world.

Luxury tourism has seen consistent growth in recent decades, becoming one of the most dynamic and profitable sectors of the global tourism industry. Among the many factors influencing the choice of destinations by luxury travelers, gastronomy has emerged as one of the most important. Luxury tourists seek exclusive, personalized, and authentic experiences, and gastronomy, especially in destinations with unique and well-defined culinary traditions, plays a crucial role in attracting these types of visitors.
This report examines the importance of gastronomy in luxury tourism and its economic impact. It analyzes current trends, the demand for high-level gastronomic experiences, the added value provided by renowned restaurants, world-famous chefs, and how this translates into economic benefits for tourist destinations. Additionally, it explores examples of regions that have leveraged their gastronomic offerings to position themselves as luxury destinations.

World’s only Hotel Clicquot returns in Australia for a unique champagne-inspired culinary experience
Following the world launch in 2022, the luxurious Veuve Clicquot pop-up hotel returns to Noosa,…