LUXONOMY Report. Digital Twins in Haute Couture: The Future of Custom Fashion
CONTENTS
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Introduction: The Digitization of Exclusivity
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Fundamentals: What is a Digital Twin and Why is it Relevant to Fashion?
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Haute Couture Before AI: History and Tradition
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Anatomy of a Haute Couture Avatar: How It’s Built
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Key Technologies: Scanning, Simulation, Data
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Garment Creation Process with Digital Twins
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Advantages for Brands and Maisons
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Customer-avatar experience: emotional personalization
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Impact on the value chain: from design to distribution
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The role of AI in generative and predictive design
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Digital fashion, physical fashion, phygital fashion
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Applications in the metaverse and immersive environments
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Smart digital wardrobes
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Radical sustainability and circularity
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New business models and monetization
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Impact on employment, training, and the future of Designer
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Standardization, interoperability, and technical challenges
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Question of identity: avatars, privacy, and digital ownership
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Real-life cases and pioneering prototypes
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Predictions for 2030: Towards algorithmic haute couture
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Conclusion: The digital body as a new territory of creation
1. Introduction: The digitalization of exclusivity
Haute couture represents the pinnacle of exclusivity, craftsmanship, and extreme customization. Each garment is unique, the result of weeks of manual labor, designed to fit a real body, with its history, movements, and desires. In 2025, this ancient tradition meets the most powerful technological revolution of recent decades: generative artificial intelligence and the creation of hyper-realistic avatars that behave like the human body.
The digital twin of the haute couture client is more than a tool: it is a cultural, creative, economic, and emotional revolution. It represents the possibility of realizing the original promise of haute couture—one garment for one person, perfectly tailored—more precisely, more efficiently, more sustainably, and more immersively than ever before.
This report, prepared by the LUXONOMY research team, explores this unprecedented transition in depth: from body scanning to digital garments, from textile simulation to new avatar-based business models, from biometric privacy to the luxury metaverse. We are witnessing the birth of algorithmic haute couture.
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