New Strategic Markets for Luxury Fashion Brands (2025–2030)
The global luxury fashion sector is poised for significant growth and transformation heading towards 2030. In 2021, the luxury market (personal luxury goods) was valued around €320 billion and is projected to reach roughly €600 billion by 2030 – nearly doubling within a decade. This robust outlook is driven by a combination of factors: accelerated digitalization, shifting demographics, rising sustainability expectations, and evolving consumer preferences. Notably, luxury is expanding from a traditional focus on exclusive products toward a broader concept encompassing unique experiences, wellness, and even “ephemeral” exclusivity (limited releases and events). Millennials and Generation Z are at the forefront of this change, demanding authenticity, personalization, and social responsibility from luxury brands.
Luxury fashion brands are thus reconfiguring their strategies to capitalize on new strategic markets – both geographic and generational. Established strongholds like Western Europe, North America, and Japan are no longer the sole centers of growth. Instead, emerging economies and younger consumer segments are becoming critical drivers of sales. This report details the global market outlook, key emerging markets by region, the changing luxury consumer profile, major trends (“new rules”) shaping the industry, and strategic initiatives for brands.
Global Luxury Market Outlook (2025–2030)
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