
Imagine a world where time stands still, and the concept of clocks is nonexistent. This may seem like a fantasy, but there are places around the globe where the passing of time is not measured by the tick-tock of a clock. These timeless retreats offer a unique experience, allowing visitors to disconnect from the fast-paced world and reconnect with nature and themselves. In this article, we will explore some of these enchanted places, where the absence of clocks is not just a novelty, but a way of life.

At the forefront of contemporary luxury, exclusivity and sophistication now merge with a new concept of responsibility: products designed to vanish without leaving a trace. This emerging trend, known as “Luxury Without a Trace,” reflects a conscious shift toward more sustainable and environmentally friendly consumption.

Luxonomy University, a leading international institution in online education specializing in Fashion, Luxury, and New Global Trends, announces the opening of registrations for a new edition of its flagship program: the MBA in Luxury Management, scheduled to start on September 15, 2025.
This program, completely updated and tailored to the demands of the 21st-century consumer, is designed to train future leaders of the luxury sector in an increasingly competitive, digitized, and global environment.

The announcement that Louis Vuitton will dress Real Madrid is far more than a fashion statement: it is a symbol of an era. It positions Real Madrid as not only a sports powerhouse but also a style and sophistication icon. Simultaneously, it confirms the luxury industry’s interest in entering the sporting sphere, where it finds new avenues of expression and fast-growing markets.

In a world dominated by social media, oversharing, and brand-centric self-promotion, it seems sprezzatura—with its valorization of hidden mastery—might be obsolete. Yet paradoxically, it thrives as a countercultural ideal.
Sprezzatura reminds us that true sophistication is confident, quiet, and natural, not performed. In a saturated world, a calm elegance can speak louder than adulation or spectacle. The rise of TikTok and Instagram’s “old money” aesthetic celebrates this ideal: understated elegance, refined living, and minimalism—an echo of Renaissance grace.

The House is delighted to reveal the 2025 winner of the Accessories Design Graduates Initiative: Kexin Zhang, a Chinese designer with a distinctive background in fine jewelry. Trained at the Tianjin Academy of Fine Arts (TAFA) and further refined at the Royal Academy of Fine Arts in Antwerp, Kexin specialized in jewelry design, goldsmithing, and silversmithing.

In an industry facing rapid electrification and technological disruption, Chinese luxury vehicles have become key drivers of change. Their influence is pushing all automakers to innovate faster and offer more value to consumers. For car buyers worldwide – whether tech enthusiasts, luxury connoisseurs, or just everyday drivers looking for the best option – the rise of China’s premium automobiles is a welcome development that adds exciting choices to the marketplace. The competition in the luxury segment is heating up, and ultimately, that competition spurs excellence across the board, benefitting everyone who loves cars.

Morocco has positioned itself as an attractive destination for luxury real estate investment, combining exotic cultural richness with economic and political stability. The high-end market in the country encompasses exclusive residential properties—such as villas, traditional riads, and premium apartments—as well as commercial luxury assets, including boutique hotels, five-star resorts, and prime office spaces in urban centers. In recent years, positive trends in tourism, modern infrastructure, and open government policies have energized the sector. This report provides a comprehensive analysis of the Moroccan luxury real estate market, highlighting its current landscape, key regions, demand drivers, buyer profiles, flagship projects, price evolution, relevant public policies, foreign investment impact, and the role of tourism and infrastructure. It includes forecasts and potential scenarios through 2030, taking into account economic, social, technological, and geopolitical variables. Emerging opportunities and potential risks are also discussed.

They don’t show off their private jets on Instagram, nor do they post vacation pictures from luxury yachts. Their names rarely come up in casual conversations, and if you try to Google them, you’ll find almost nothing. Yet they possess fortunes that rival—or even exceed—those of the world’s most famous tycoons. They are the elite of invisible wealth, a new club of billionaires who have decided to erase their digital footprints and operate far from public scrutiny.

China’s luxury landscape is undergoing a profound transformation. For decades, the label “Made in China” evoked stereotypes of cheap, mass-produced goods. Today, however, a new wave of homegrown luxury brands is turning that notion on its head. Propelled by economic growth and a rising sense of cultural confidence, Chinese companies across industries – from fashion and automobiles to cosmetics and high-tech gadgets – are asserting themselves at home and abroad. This movement is often described as “guochao” (国潮), literally “national tide,” referring to the trend of younger Chinese consumers favoring domestic brands that celebrate Chinese heritage and aesthetics. Guochao embodies a surge of national pride: a desire to embrace products that blend modern style with the legacy of a millennia-old civilization, and to do so with pride rather than apology. The result is a luxury market infused with wenhua zixin (文化自信) – cultural self-confidence – where buying local is seen as both chic and patriotic. In the sections that follow, we explore how this phenomenon is playing out across various sectors, highlighting the brands and strategies that are reclaiming China’s national pride in the luxury domain.

Artificial intelligence (AI) has made a strong entrance into the most exclusive fashion salons. This is not science fiction: in 2024 Dior launched an advertisement created 100% by AI, without models or real settings, reducing the traditional filming process from six months to two weeks. This type of innovation highlights a deep transformation: luxury houses and major tech companies are engaged in a hectic race to master new creative tools. The question is no longer whether AI will revolutionize luxury fashion design, but who will lead that revolution – the master artisans of old or the engineers behind elite algorithms?

The gardens of the Villa Albani Torlonia provided an idyllic backdrop for the haute couture and ready-to-wear creations imagined by Maria Grazia Chiuri. The Creative Director of Dior women’s lines shared her love story with her native Rome and a history dappled with images from cinema, theater, art and fashion.

A new era in the luxury universe has begun: the rise of the virtual butler powered by artificial intelligence, capable of anticipating the desires of the most demanding clients even before they verbalize them. This innovation, developed by a startup in Silicon Valley, promises to radically transform the standards of VIP service in hotels, private residences, and ultra-luxury yachts.

Latin America’s luxury sector is entering a new phase of growth and transformation as it approaches 2030. Once a relatively small fragment of the global luxury market, the region is now emerging with a robust affluent consumer base and an expanding presence of high-end brands.
In the following report, we provide a comprehensive analysis of Latin America’s luxury sector through 2030. We will examine key product categories (from fashion and jewelry to real estate and experiences), perform a country-by-country analysis (focusing on Mexico, Brazil, Colombia, Chile, Argentina, and other emerging markets), and assess the competitive landscape (global luxury maisons versus local players). We also profile the Latin American luxury consumer – their demographics, behaviors, and cultural influences – and review the distribution channels that are shaping how luxury is bought and sold (including brick-and-mortar boutiques and the rise of e-commerce). Key trends and disruptions are discussed, such as digitalization, personalization, sustainability, the impact of AI, shifting mobility trends (e.g. electric vehicles), and evolving social and cultural attitudes. Finally, we present a growth outlook with market data (sales volumes, forecasts, and segmentations by category and country) and outline the strategic opportunities and challenges that luxury brands face in this region. Throughout, the focus is on Latin America’s specific context, backed by current data and reliable sources.