Memory-erasing clinics: the new luxury of starting over

In recent years, the concept of memory-erasing clinics has been making waves in the medical…

Timeless retreats: places where clocks don’t exist

Imagine a world where time stands still, and the concept of clocks is nonexistent. This may seem like a fantasy, but there are places around the globe where the passing of time is not measured by the tick-tock of a clock. These timeless retreats offer a unique experience, allowing visitors to disconnect from the fast-paced world and reconnect with nature and themselves. In this article, we will explore some of these enchanted places, where the absence of clocks is not just a novelty, but a way of life.

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Louis Vuitton reopens Arnaud Donckele & Maxime Frédéric at Louis Vuitton restaurant in Saint-Tropez

As the summer season draws near, Louis Vuitton has announced the return of the restaurant Arnaud Donckele & Maxime Frédéric at Louis Vuitton in Saint-Tropez.

Luxury Without a Trace: Products That Disappear Without Leaving a Mark

At the forefront of contemporary luxury, exclusivity and sophistication now merge with a new concept of responsibility: products designed to vanish without leaving a trace. This emerging trend, known as “Luxury Without a Trace,” reflects a conscious shift toward more sustainable and environmentally friendly consumption.

John Lobb: The Timeless Art of Luxury Shoes

Talking about John Lobb is to speak of exclusivity, tradition, and unparalleled craftsmanship that has endured for over 150 years. Founded in London in 1866 by John Lobb, this legendary brand is synonymous with bespoke luxury shoes that combine tradition, sophistication, and uncompromising quality.

The Future of Luxury: What the Industry Will Look Like in 2030 and 2050

In an increasingly volatile, technological, and aging world, luxury does not merely endure—it transforms, redefines itself, and expands. What was once a symbol of material exclusivity will become, in the coming decades, a symbolic economy deeply connected to identity, longevity, and human transcendence.

Luxonomy University launches the new edition of the MBA in Luxury Management starting on September 15, 2025

Luxonomy University, a leading international institution in online education specializing in Fashion, Luxury, and New Global Trends, announces the opening of registrations for a new edition of its flagship program: the MBA in Luxury Management, scheduled to start on September 15, 2025.

This program, completely updated and tailored to the demands of the 21st-century consumer, is designed to train future leaders of the luxury sector in an increasingly competitive, digitized, and global environment.

Louis Vuitton to Dress Real Madrid: The Ultimate Alliance Between Luxury and Sport

The announcement that Louis Vuitton will dress Real Madrid is far more than a fashion statement: it is a symbol of an era. It positions Real Madrid as not only a sports powerhouse but also a style and sophistication icon. Simultaneously, it confirms the luxury industry’s interest in entering the sporting sphere, where it finds new avenues of expression and fast-growing markets.

LVMH at the 9th edition of VivaTech, Europe’s largest event dedicated to startups and technology

For four days, from June 11 to 14, VivaTech brings together leading players in technological innovation from around the world – startups, major corporations, investors and tech leaders – for high-level exchanges and showcases.

OLD MONEY: THE LUXURY THAT CANNOT BE SEEN BUT IS INHERITED

When the spectacle of consumption becomes unbearable, the greatest act of luxury is not participating in the noise.

Sprezzatura: The Art of Effortless Elegance

In a world dominated by social media, oversharing, and brand-centric self-promotion, it seems sprezzatura—with its valorization of hidden mastery—might be obsolete. Yet paradoxically, it thrives as a countercultural ideal.

Sprezzatura reminds us that true sophistication is confident, quiet, and natural, not performed. In a saturated world, a calm elegance can speak louder than adulation or spectacle. The rise of TikTok and Instagram’s “old money” aesthetic celebrates this ideal: understated elegance, refined living, and minimalism—an echo of Renaissance grace.

Louis Vuitton Announces 2025 Winner of the Accessories Design Graduates Initiative: Kexin Zhang

The House is delighted to reveal the 2025 winner of the Accessories Design Graduates Initiative: Kexin Zhang, a Chinese designer with a distinctive background in fine jewelry. Trained at the Tianjin Academy of Fine Arts (TAFA) and further refined at the Royal Academy of Fine Arts in Antwerp, Kexin specialized in jewelry design, goldsmithing, and silversmithing. 

Luxury Chinese Cars in Global Markets: Technology, Performance, and Design

In an industry facing rapid electrification and technological disruption, Chinese luxury vehicles have become key drivers of change. Their influence is pushing all automakers to innovate faster and offer more value to consumers. For car buyers worldwide – whether tech enthusiasts, luxury connoisseurs, or just everyday drivers looking for the best option – the rise of China’s premium automobiles is a welcome development that adds exciting choices to the marketplace. The competition in the luxury segment is heating up, and ultimately, that competition spurs excellence across the board, benefitting everyone who loves cars.

History of Luxury: Ferrari – From Racing Heritage to Global Luxury Icon

Ferrari, synonymous with speed and luxury, has a rich and exciting history. From its humble beginnings to its current status as a world-famous marque, Ferrari has left an indelible mark on the automotive world. Founded on racing passion and engineering excellence, the brand’s journey reflects a blend of competitive spirit, innovative design, and an unwavering commitment to exclusivity and prestige.

Luxury Real Estate Market in Morocco – LUXONOMY Report

Morocco has positioned itself as an attractive destination for luxury real estate investment, combining exotic cultural richness with economic and political stability. The high-end market in the country encompasses exclusive residential properties—such as villas, traditional riads, and premium apartments—as well as commercial luxury assets, including boutique hotels, five-star resorts, and prime office spaces in urban centers. In recent years, positive trends in tourism, modern infrastructure, and open government policies have energized the sector. This report provides a comprehensive analysis of the Moroccan luxury real estate market, highlighting its current landscape, key regions, demand drivers, buyer profiles, flagship projects, price evolution, relevant public policies, foreign investment impact, and the role of tourism and infrastructure. It includes forecasts and potential scenarios through 2030, taking into account economic, social, technological, and geopolitical variables. Emerging opportunities and potential risks are also discussed.

Invisible Wealth: The New Billionaire Club That Leaves No Digital Trace

They don’t show off their private jets on Instagram, nor do they post vacation pictures from luxury yachts. Their names rarely come up in casual conversations, and if you try to Google them, you’ll find almost nothing. Yet they possess fortunes that rival—or even exceed—those of the world’s most famous tycoons. They are the elite of invisible wealth, a new club of billionaires who have decided to erase their digital footprints and operate far from public scrutiny.

Chinese Luxury Brands Reclaiming the National Pride of a Millennia-Old Nation

China’s luxury landscape is undergoing a profound transformation. For decades, the label “Made in China” evoked stereotypes of cheap, mass-produced goods. Today, however, a new wave of homegrown luxury brands is turning that notion on its head. Propelled by economic growth and a rising sense of cultural confidence, Chinese companies across industries – from fashion and automobiles to cosmetics and high-tech gadgets – are asserting themselves at home and abroad. This movement is often described as “guochao” (国潮), literally “national tide,” referring to the trend of younger Chinese consumers favoring domestic brands that celebrate Chinese heritage and aesthetics. Guochao embodies a surge of national pride: a desire to embrace products that blend modern style with the legacy of a millennia-old civilization, and to do so with pride rather than apology. The result is a luxury market infused with wenhua zixin (文化自信) – cultural self-confidence – where buying local is seen as both chic and patriotic. In the sections that follow, we explore how this phenomenon is playing out across various sectors, highlighting the brands and strategies that are reclaiming China’s national pride in the luxury domain.

Dior Enters a New Era Following the Departure of Maria Grazia Chiuri

The French fashion house Dior has announced a significant change in its creative direction: Maria…

The battle of elite algorithms: who will program the next Louis Vuitton?

Artificial intelligence (AI) has made a strong entrance into the most exclusive fashion salons. This is not science fiction: in 2024 Dior launched an advertisement created 100% by AI, without models or real settings, reducing the traditional filming process from six months to two weeks. This type of innovation highlights a deep transformation: luxury houses and major tech companies are engaged in a hectic race to master new creative tools. The question is no longer whether AI will revolutionize luxury fashion design, but who will lead that revolution – the master artisans of old or the engineers behind elite algorithms?

New Strategic Markets for Luxury Fashion Brands (2025–2030)

Luxury fashion brands are thus reconfiguring their strategies to capitalize on new strategic markets – both geographic and generational. Established strongholds like Western Europe, North America, and Japan are no longer the sole centers of growth. Instead, emerging economies and younger consumer segments are becoming critical drivers of sales. This report maintains the original Spanish analysis structure, detailing the global market outlook, key emerging markets by region, the changing luxury consumer profile, major trends (“new rules”) shaping the industry, and strategic initiatives for brands.

Global Longevity Economy Report to 2050 – Executive Summary

Index – Global Longevity Economy Report to 2050 Executive Summary Demographic Context Global aging trends…

Rome, mythology and cinema inspire Dior Cruise 2026 collection

The gardens of the Villa Albani Torlonia provided an idyllic backdrop for the haute couture and ready-to-wear creations imagined by Maria Grazia Chiuri. The Creative Director of Dior women’s lines shared her love story with her native Rome and a history dappled with images from cinema, theater, art and fashion.  

Dior unveils Diorexquis haute joaillerie collection, a celebration of nature and dreams 

Maison Dior has revealed the new Diorexquis high jewelry collection, created by Victoire de Castellane.

Global Luxury Cools Down

Global personal luxury goods sales could fall by 2% to 5% in 2025, according to…

Bioaesthetics: When Luxury Means Slowing Down Cellular Aging

At the crossroads of biotechnology, neuroscience, and high-end skincare, a new frontier of silent luxury…

Black Teeth as a Symbol of Luxury and social status

Today, a bright white smile is associated with health and beauty. However, in 16th and…

The New Illiteracy of Luxury: Not Knowing How to Disconnect

In the digital age, where perpetual connectivity is seen as a symbol of efficiency and…

Luxury as an Asset: Brands Worth More Than Gold

In the age of hyperconnectivity and intangible assets, luxury has transcended mere ostentation to become…

AI + DNA: The Rise of Luxury Fashion Engineered for Your Genetics

Welcome to a new era in haute couture—one where your genes shape your wardrobe. At…

Chaumet commits to 100% traceable gold with launch of Bee de Chaumet pendant made entirely from responsibly-sourced gold

Chaumet has taken a new step in its commitments to exemplary environmental responsibility with the launch of an emblematic new creation, a Bee de Chaumet pendant made from 100% responsibly-sourced gold that is traceable from mine to the final jewelry piece.

The revival of luxury service: the digital butler that anticipates desires before they arise.

A new era in the luxury universe has begun: the rise of the virtual butler powered by artificial intelligence, capable of anticipating the desires of the most demanding clients even before they verbalize them. This innovation, developed by a startup in Silicon Valley, promises to radically transform the standards of VIP service in hotels, private residences, and ultra-luxury yachts.

Latin American Luxury Sector: Outlook Through 2030

Latin America’s luxury sector is entering a new phase of growth and transformation as it approaches 2030. Once a relatively small fragment of the global luxury market, the region is now emerging with a robust affluent consumer base and an expanding presence of high-end brands.

In the following report, we provide a comprehensive analysis of Latin America’s luxury sector through 2030. We will examine key product categories (from fashion and jewelry to real estate and experiences), perform a country-by-country analysis (focusing on Mexico, Brazil, Colombia, Chile, Argentina, and other emerging markets), and assess the competitive landscape (global luxury maisons versus local players). We also profile the Latin American luxury consumer – their demographics, behaviors, and cultural influences – and review the distribution channels that are shaping how luxury is bought and sold (including brick-and-mortar boutiques and the rise of e-commerce). Key trends and disruptions are discussed, such as digitalization, personalization, sustainability, the impact of AI, shifting mobility trends (e.g. electric vehicles), and evolving social and cultural attitudes. Finally, we present a growth outlook with market data (sales volumes, forecasts, and segmentations by category and country) and outline the strategic opportunities and challenges that luxury brands face in this region. Throughout, the focus is on Latin America’s specific context, backed by current data and reliable sources.

Now available: Professional Digital Marketing Plan Template for Luxury Jewelry Companies

In LUXONOMY™, we continue to bet on providing real value tools for brands operating in the luxury universe. That’s why the new Professional Template for the Digital Marketing Plan for Luxury Jewelry Companies is now available for download, designed with a strategic and scalable approach to position, keep, and sell in the competitive digital environment.

LUXURY MARKET IN THE UAE: FORECAST TO 2030

The luxury market in the United Arab Emirates (UAE) has emerged over recent decades as one of the most dynamic and sophisticated globally. Fueled by rapid economic expansion, an influx of affluent populations, and a national ambition to diversify the economy, the luxury sector encompasses exclusive personal goods and world-class hospitality services. Looking toward 2030, significant growth in luxury demand is anticipated, positioning the country—and the broader Gulf region—as a global hub for high-end consumption. Indeed, the Middle East, primarily the UAE and Saudi Arabia, is projected to double the value of its luxury goods market by 2030, representing approximately 8% of global luxury sales by that time. The subsequent report provides a comprehensive analysis of the segmentation of the Emirati luxury market, its economic and demographic landscape, consumer behavior, emerging trends, and the key brands driving this market, supported by quantitative data and forecasts through 2030.