
Imagine walking into your favorite luxury boutique and discovering that, without uttering a word, everything is tailored to you. A virtual assistant greets you by name while a selection of garments appears on-screen, perfectly aligned with your innermost tastes. The ambient fragrance shifts subtly because the system has detected your mood, and in the fitting room awaits that exclusive accessory you didn’t even know you wanted. This is the promise of predictive luxury, a new frontier where artificial intelligence (AI), data analytics, and machine learning empower brands to anticipate customer desires before they’re even expressed. In the era of predictive luxury, personalized experiences evolve from reactive to proactive and nearly intuitive, redefining what it truly means to know and serve customers in the luxury realm.

Bvlgari has inaugurated its newly expanded Manifattura Bvlgari in Valenza, the largest single-brand jewelry manufacturing site in the world.
Spanning 33,000 square meters dedicated to the artistry and genius of Made in Italy craftsmanship, the facility enables the Roman High Jeweler to double production capacity, with plans to recruit more than 500 new artisans by 2029.

At the forefront of contemporary architecture, a quiet revolution is taking place—technological and emotional at once. This is the rise of emotional architecture, a concept that goes far beyond aesthetics or sustainability. It’s about creating spaces that respond to the emotional state of their inhabitants, turning homes into living entities that perceive, interpret, and react.

The global luxury landscape towards 2030 will be characterized by a shift in geographical demand, a generational change in consumers, disruptive technological advancements, and unprecedented geopolitical and regulatory pressures. The global luxury market (goods plus experiences) is expected to grow from the current €1.5 trillion to between €2–2.5 trillion by 2030, with a sustained annual growth rate of 4–6%. This growth will be driven largely by emerging economies and younger generations.

On May 6, 2025 the Grotto of Diana, a jewel of the Renaissance nestled in the gardens of Villa d’Este in Rome, will reopen to the public after being closed nearly half a century ago.
This rebirth has been made possible thanks to the cultural patronage of Fendi, in partnership with the Autonomous Institute of Villa Adriana and Villa d’Este – VILLÆ.

LUXONOMY™, the international luxury economy journal, announces the launch of its new specialized report: “The Luxury Sector in the Arabian Peninsula: Projections until 2030,” a strategic publication that deeply analyzes the markets of the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, and Yemen.
The Arabian Peninsula is now one of the fastest-growing luxury sector hubs globally. This new study by LUXONOMY presents the latest figures, the most ambitious projections, and the key transformations that are redefining premium consumption in the region.

The global luxury market is undergoing a profound transformation heading into 2025-2027, driven by generational shifts and regional dynamics. Despite recent economic uncertainties, the sector has shown resilience: global spending on luxury goods and experiences reached a record €1.5 trillion in 2024 (8-10% higher than 2023). Behind these figures lie new consumer profiles. Younger generations (Gen Z and millennials) are gaining prominence while emerging regions (particularly Asia-Pacific) drive growth, redefining what luxury customers seek and how they shop. For luxury brands, understanding continental and generational differences is crucial to predict purchasing behaviors in 2025-2027.
In this executive report we analyze the psychological profiles and behavioral patterns of luxury consumers organized by both continent (Europe, Asia, North America, Latin America, Africa, and Oceania) and generation (Gen Z, Millennials, Gen X, Baby Boomers). We show recent quantitative data –including consumption percentages by segment, projected growth rates, and average spending per customer– along with insights applicable to all luxury sectors (fashion, jewelry/watches, automobiles, hospitality, travel, luxury technology, beauty, wellness, and real estate). We include empathy maps synthesizing motivations of each generation across different regions. Finally, we offer visualizations (charts and tables) highlighting key regional and generational differences, along with actionable recommendations for professionals seeking to foresee luxury consumer trends in the 2025-2027 period.

The ÉTÉ CELINE pop-up summer experience in Shanghai inaugurates a unique concept, inspired by nostalgic memories of vacations spent on the French Riviera, at Saint-Tropez and its famous Place des Lices.
For five weeks starting April 10th, visitors are invited on an immersive escapade in the heart of Zhangyuan, an architectural jewel emblematic of Shanghai’s unique heritage.

Louis Vuitton is delighted to announce an exceptional collaboration with master watchmaker Kari Voutilainen.
Finish-born Kari Voutilainen is renowned for his remarkable hand-crafted timepieces, which have earned him an enviable reputation among the collector community, reflecting the exceptional level of craftsmanship that goes into each of his rare watches.

After the major scandal exposing the manufacturing of fashion and luxury accessories in China, labeled as “made in Europe,” we take an in-depth look at the European luxury car sector. European luxury cars are the result of highly complex global supply chains. Brands such as Mercedes-Benz, BMW, Audi, Porsche, Ferrari, Lamborghini, Bentley, or Rolls-Royce assemble their vehicles in Europe, but rely on a global network of suppliers and specialized factories. This report investigates where their most important components are made, which countries dominate the supply chain, who the key suppliers are, and how brands are adapting their strategies to Asian dependency. We also analyze where final assembly plants are located, as well as relocation, traceability, and sustainability initiatives, and future trends (electrification, automation, new materials) in high-end component manufacturing.

A bag with the label “Made in Italy” displayed in an exclusive boutique may have been born thousands of miles away from Europe. Today we know that some of the most prestigious luxury brands in the world manufacture much of their products in China or other Asian countries, only to label them as European and sell them at exorbitant prices. This investigative report explores recent cases that have uncovered this practice, the techniques the industry uses to conceal it, the legal framework that allows it, the reactions it has provoked, and the ethical implications that challenge the true meaning of luxury.

For years, sustainability has been the ethical compass of luxury tourism. Yet, we are witnessing a paradigm shift. Today, the most discerning travelers no longer settle for “not harming.” They seek to “leave the place better than they found it.” Welcome to regenerative tourism, the new obsession of the affluent traveler.

This report aims to offer an exhaustive, rigorous, and updated analysis of how geopolitical conflicts are shaping the operations, strategy, narrative, and public image of the main luxury maisons. We will focus not only on the economic and logistical impact but also on how the sector is redefining its values, social responsibility, and strategic positioning in a deeply volatile and changing global landscape.

On a corner of Avenue Montaigne in Paris, nestled among the displays of Dior and Chanel, a new type of boutique is quietly turning heads—not for its window display, but for its absence of human staff. Soft lighting, personalized scents, and a high-end sensory atmosphere… yet not a single sales assistant in sight.
Welcome to the world of autonomous luxury boutiques, an emerging paradigm that begs the provocative question: Can the essence of exclusivity survive without human presence?

On April 3, 2025, U.S. President Donald Trump once again disrupted global trade by announcing a sweeping set of new tariffs, including a 20% levy on products from the European Union and up to 54% on goods from China. Dubbed “America First 2.0”, this move has been described by analysts as the most aggressive protectionist measure in over a century.
Justified by the administration as a way to reindustrialize the U.S. and protect domestic jobs, the announcement comes at a time of declining global trade and growing economic competition between the U.S., China, and Europe. The immediate consequence: historic drops in global stock markets, including New York, Paris, Frankfurt, Zurich, Hong Kong, and Shanghai, driven by fears of a potential global recession.

LVMH has long been dedicated to fostering a more inclusive work environment and supporting the professional integration and employment of people with disabilities. As part of this ongoing commitment, the Group launched its “DARE Accessibility” initiative to find new solutions to improve, in a very concrete way, accessibility to people with disabilities, whether they are employees, customers or partners. Out of the +250 ideas received to enhance accessibility across the Group, 40 have been selected for implementation by the Maisons over the next 8 months.