Chanel launches its first mobile game “Chanel Moon Walk”
As part of its communication campaign deployed on the occasion of the end of year celebrations, the luxury house plays the game of gamification.
A lunar experience signed by Chanel.
Can’t attend Chanel’s Grand Numéro which will be held in a few days at the Grand Palais Éphémère? Never mind: on the sidelines of this immersive event, the rue Cambon label is inaugurating an exclusive first mobile device, Chanel Moon Walk .
Designed in collaboration with the Mazarine agency, with which the house notably designed its Chanel Factory 5 anniversary project last year, the initiative begins by scanning a QR Code via the official Chanel website.
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Once access to Chanel Moon Walk has been validated, the game is intended to represent a space universe where the visitor is invited to destroy bursts of meteorites and to catch a selection of brand products, between bestsellers and novelties: Allure red stick , revitalizing serum Number 1, bottle of N°5 or Blue… Here, each item captured allows you to both earn points and unlock a call to action linked to the house’s e-shop.
Deployed across thirty countries, the Chanel Moon Walk game is accessible until January 1 a través de esta página web.
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