LUXONOMY University Announces 100 Scholarships for Its English-Language MBA in Luxury Management

LUXONOMY University has opened enrolment for the English-language MBA in Luxury Management, starting on 11 January 2027. A limited allocation of 100 tuition scholarships brings the programme’s special tuition fee to €1,550, compared with standard tuition of €10,000.

Delivered entirely online, the programme is designed for professionals, entrepreneurs and aspiring luxury specialists who want to deepen their understanding of the sector while continuing to work. Its focus brings together brand strategy, marketing, innovation, digital transformation, international markets and sustainability.

100 tuition scholarships: €8,450 towards your MBA

The special admission offer provides 100 tuition scholarships of €8,450 each. Applied to the standard €10,000 fee, the scholarship reduces the tuition payable under the offer to €1,550.

Special admission: Limited intake
100 scholarships: €8,450 off this MBA
Only 37 places remaining. The special tuition fee of €1,550 applies to the 11 January 2027 intake, subject to availability at the time of enrolment.

• Programme: MBA in Luxury Management.
• Teaching language: English.
• Format: 100% online, with flexible study.
• Start date: 11 January 2027.
• Study time: designed to be completed in eight weeks, with the flexibility to study at your own pace over up to four months.
• Special tuition: €10,000 €1,550 under the limited scholarship offer.

A strategic understanding of the luxury business

Luxury management calls for a careful balance between brand identity, customer expectations and commercial performance. The MBA examines these themes together, helping participants understand how luxury brands develop their positioning, communicate their value and respond to changes in technology and society.

The curriculum covers the foundations of the luxury sector alongside the strategic and operational questions facing brands today. Key areas include:

• Luxury branding: positioning, visual identity, brand narrative and customer experience.
• Marketing and communication: digital strategy, social media, public relations and exclusive events.
• Innovation and technology: artificial intelligence, e-commerce and omnichannel approaches.
• International development: market analysis, entry strategies, distribution and cultural considerations.
• Sustainability and ethics: responsible business practices, transparency and the environmental and social impact of luxury.
• The future of luxury: emerging markets, evolving consumer priorities and new business opportunities.

Video lessons are accompanied by downloadable materials, sector reports, case studies and practical exercises. Interviews and presentations featuring industry professionals add perspectives from the business world to the programme’s learning resources.

Designed to fit around professional life

The online format allows participants to organise their studies around professional and personal commitments. The programme is designed to be completed in around eight weeks, while offering the flexibility to progress over up to four months.

That flexibility is particularly relevant to people working in marketing, communications, retail, hospitality, tourism and other fields connected with luxury. It also makes the programme accessible to entrepreneurs developing a brand or business proposition and to professionals considering a move into the sector.

Module reviews and a final assessment form part of the learning journey, giving participants opportunities to consolidate the concepts and approaches explored throughout the programme.

For professionals ready to deepen their expertise

The English-language MBA is aimed at a broad international audience: professionals already working in luxury, people in adjacent industries and those seeking a more structured understanding of the business behind luxury brands.

Its scope extends across areas such as fashion and accessories, jewellery and watches, travel and hospitality, and other luxury markets. The emphasis is on developing relevant knowledge and strategic judgement, rather than treating luxury as a single product category or a fixed set of marketing rules.

Discover the January 2027 intake

Prospective participants can explore the programme, review its contents and find enrolment information on the official English-language MBA page. The €1,550 special tuition offer is tied to the limited allocation of 100 scholarships for early enrolments in the 11 January 2027 intake.

Explore the programme and take the next step towards a deeper understanding of the luxury business.