LUXONOMY CONFIDENTIAL
INDEX The executive thesis: luxury ecommerce has discovered that becoming Amazon was precisely the mistake The market: roughly €63–€75 billion of luxury is now purchased online each year The 9 September number: just 4% of Mytheresa customers generate 40% of sales The hidden mathematics: an average customer inside that 4% is worth around 16 times…
INDEX The executive thesis: succession is becoming one of luxury’s largest financial risks The 9 September trigger: Richemont elevates Anton Rupert and formalises a transition architecture €574 billion: seven luxury and ultra-luxury companies still under family control Roughly €262 billion of family economic exposure can control companies worth more than half a trillion euros Richemont:…
INDEX The executive thesis: the secondary market is beginning to determine luxury’s real value The 18 numbers explaining why resale can no longer be treated as a marginal channel From a €50 billion market to a parallel infrastructure for pricing, liquidity and customer acquisition The RealReal: proof that authenticating, pricing and reselling luxury can become…
The report goes far beyond describing the growth of branded residences. It breaks down economics for developers and brands, quantifies global premiums, analyses royalty and capital-light structures, compares major operators, examines the expansion of fashion and automotive maisons, identifies saturation and resale risks, and includes a proprietary economic model, a 100-point scoring framework and scenarios…
A map of power across capital, the city, brands, distribution, aviation, destinations, residences, hospitality, gastronomy, jewellery, culture and access to the high-value consumer. Research and verification cut-off: August 30, 2026. Scope: Dubai, including regional leaders and executives whose direct authority materially affects the emirate’s market. Nature: an editorial competitive-intelligence ranking. It is not a ranking…
INDEX Executive intelligence: the 12 numbers explaining the shift Luxury’s new battleground: from attention to algorithmic recommendation The highest-value customer is adopting AI faster than many maisons The hundreds-of-billions problem: how much commerce could be exposed to AI intermediation ChatGPT, Google, Gemini, Shopify and Copilot: who is building the new distribution layer How the luxury…
