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The luxury market is defined by unique values and consumer behaviors that distinguish it from mass consumption. In luxury, the product transcends functionality: what matters is what it symbolizes and how it makes the customer feel. Luxury consumers seek to differentiate, to stand out, and to project status; for them, a luxury item satisfies identity needs and provides “the emotion of feeling special” . In this segment, the focus is not on price but on value: customers are willing to pay up to 10 times more for a product that serves the same function because they perceive superior value in prestige and distinction. In other words, luxury is status; it represents how we feel and how we present ourselves to others.
Excellence, Innovation, and Global Leadership in Luxury Education LUXONOMY UNIVERSITY, the first international online university…
LUXONOMY UNIVERSITY has officially launched its new premium educational program: “Arabian Luxury: Culture, Market and…
Are you ready to boost your career in the luxury industry? LVMH is offering a unique opportunity to gain exclusive insights and valuable knowledge from industry experts through the INSIDE LVMH Certificate.
LVMH and INSEAD are proud to announce the establishment of the LVMH-INSEAD Alumni network, officially inaugurated on March 19, 2025, by Antoine Arnault, INSEAD MBA’05D, Image & Environment of LVMH, and Francisco Veloso, Dean of INSEAD.
The concept of conspicuous consumption was developed in the late 19th century by the American economist and sociologist Thorstein Veblen in his book The Theory of the Leisure Class (1899). Veblen argued that certain individuals acquire luxury goods and services not out of necessity, but as a way to show their social status and wealth.
The concept of conspicuous consumption was developed in the late 19th century by the American economist and sociologist Thorstein Veblen in his book The Theory of the Leisure Class (1899). Veblen argued that certain individuals acquire luxury goods and services not out of necessity, but as a way to show their social status and wealth.
Luxury is a constantly evolving concept, influenced by culture, society, and economic trends. But what…
In the world of luxury, the creation of desires and the customer experience are fundamental…
Are you ready to kickstart your career in the luxury industry? LVMH is offering a unique opportunity for students and young professionals to gain exclusive insights and valuable knowledge from industry experts through the INSIDE LVMH Certificate.
Launched in 2021, INSIDE LVMH is an international digital platform that provides students and young professionals access to exclusive content from LVMH and its Maisons. The platform is designed to develop the Next Generation of talents, offering unique learning experiences that enhance career prospects and provide insider knowledge of the luxury sector.
Inaugurated today in the presence of Brigitte Macron, Mayor of Le Havre, Edouard Philippe, Chairman and CEO of LVMH, Bernard Arnault, and, Chantal Gaemperle, Group Executive Vice President Human Resources and Synergies, the LIVE campus – L’Institut des Vocations pour l’Emploi – in Le Havre, is the first to be located in western France, thereby strengthening the institute’s territorial coverage.
[lwptoc title=”Contents” toggle=”0″] Introduction Generative artificial intelligence (GAI) has emerged as a transformative technology with…
[lwptoc toggle=”0″] 1. Introduction Transforming a brand into a luxury brand is not just about…
[lwptoc title=”Contents” toggle=”0″] Introduction The luxury market has undergone significant transformation in the past decade,…
In the market of goods and services, the terms “luxury” and “premium” are commonly used…
[lwptoc title=”Contents” toggle=”0″] TikTok has established itself as one of the most popular social media…
The luxury goods and services market has undergone a significant transformation over the past decades,…
The concept of luxury has evolved significantly across generations. From the Silent Generation to Gen…
The luxury sector has experienced steady growth over the years, attracting students and professionals interested…
The growing integration of AI in everyday life has sparked both admiration and concern, leading…
Attracting and developing next generation talents throughout their career path within LVMH and its Maisons…
Working in customer-facing roles in the luxury sector is a unique experience that combines refinement…
Working in the luxury sector means aspiring to a world of exquisiteness, detail, and exclusivity.…
In a world where luxury is intertwined with cultural identity and social status, a new…
When we talk about luxury, we tend to generalize and think of a single type…
Storytelling, or the art of telling stories, is a powerful tool in many fields, but…
The relationship between time and luxury is a recurring topic that we always talk about,…
In the competitive world of luxury, brands must strive to create unique experiences for their…
In the digital age, mobile phones have become an extension of ourselves. However, their misuse…
Education is a fundamental pillar in contemporary society, and in the realm of luxury, it…
High fashion, a universe where aesthetics, image, and expression are intertwined in a constant dance…
Founded in 1837, Tiffany & Co. has evolved from a modest establishment on Broadway, New…
Luxury is a rapidly growing industry and there is a growing demand for professionals with…
A luxury brand should adapt to the new type of consumer in order to remain…
Tiffany & Co. works with the U.S. Department of Labor to kick-off LVMH’s first ever…
If you are seriously considering pursuing a career within the luxury brand or high-fashion sectors,…
