learning

LUXONOMY University Surpasses 11,000 Students Across 52 Countries and Sets Its Sights on 100,000 by 2027.
“Our mission is to make world-class luxury education accessible to every professional, regardless of country or language. LUXONOMY University will become the first truly global university dedicated to shaping the leaders of the 21st-century luxury industry,” stated President of LUXONOMY™ Group.

The program, completely renewed and updated for the 2025–2026 academic year, begins on December 1, 2025, and offers an intensive curriculum that integrates Luxury Brand Strategy, Management, Innovation, Customer Experience, and Digital Transformation — all taught by professionals from leading luxury houses and international experts.

The luxury market is defined by unique values and consumer behaviors that distinguish it from mass consumption. In luxury, the product transcends functionality: what matters is what it symbolizes and how it makes the customer feel. Luxury consumers seek to differentiate, to stand out, and to project status; for them, a luxury item satisfies identity needs and provides “the emotion of feeling special” . In this segment, the focus is not on price but on value: customers are willing to pay up to 10 times more for a product that serves the same function because they perceive superior value in prestige and distinction. In other words, luxury is status; it represents how we feel and how we present ourselves to others.

The concept of conspicuous consumption was developed in the late 19th century by the American economist and sociologist Thorstein Veblen in his book The Theory of the Leisure Class (1899). Veblen argued that certain individuals acquire luxury goods and services not out of necessity, but as a way to show their social status and wealth.
The concept of conspicuous consumption was developed in the late 19th century by the American economist and sociologist Thorstein Veblen in his book The Theory of the Leisure Class (1899). Veblen argued that certain individuals acquire luxury goods and services not out of necessity, but as a way to show their social status and wealth.

Are you ready to kickstart your career in the luxury industry? LVMH is offering a unique opportunity for students and young professionals to gain exclusive insights and valuable knowledge from industry experts through the INSIDE LVMH Certificate.
Launched in 2021, INSIDE LVMH is an international digital platform that provides students and young professionals access to exclusive content from LVMH and its Maisons. The platform is designed to develop the Next Generation of talents, offering unique learning experiences that enhance career prospects and provide insider knowledge of the luxury sector.

Inaugurated today in the presence of Brigitte Macron, Mayor of Le Havre, Edouard Philippe, Chairman and CEO of LVMH, Bernard Arnault, and, Chantal Gaemperle, Group Executive Vice President Human Resources and Synergies, the LIVE campus – L’Institut des Vocations pour l’Emploi – in Le Havre, is the first to be located in western France, thereby strengthening the institute’s territorial coverage.

































