LVMH strengthens its presence in the luxury market with a significant investment in Moncler

The LVMH conglomerate has acquired 10% of the Double R society, owned by Remo Ruffini, CEO of Moncler. Additionally, LVMH has the option to increase its stake to 22%, further solidifying its influence in the iconic Italian brand known for its down jackets. With this investment, Moncler aims to accelerate its international expansion, leveraging LVMH's resources and expertise. The deal also gives LVMH seats on the boards of Moncler and Double R, consolidating its control in the luxury sector.

LVMH continues to expand its luxury brand portfolio, seeking to balance tradition and modernity in its acquisitions. The relationship with Moncler promises mutual benefits: while LVMH enhances its presence in performance fashion, Moncler can expand globally, taking advantage of LVMH's financial resources and distribution network.

This investment aligns with LVMH's growth strategy, which in recent years has sought to acquire brands that combine innovative design with high quality, ensuring appeal to global luxury consumers. Moncler, for its part, plans to use this investment to improve its presence in international markets, leveraging LVMH's operational capacity to reach new audiences and solidify its positioning in premium fashion.