Louis Vuitton presents 2025 Cruise collection in Barcelona at Park Güell

Choosing the Catalan capital for his new Cruise collection, Nicolas Ghesquière proposes a new take on Louis Vuitton’s inimitable travel style.

For the first time ever, Park Güell, home of the architectural utopia created by Antoni Gaudí – completed in 1914 and now a public garden – welcomed a fashion show. The silhouettes gracefully took to the runway in the captivating Hypostyle Room, lit by set designer James Chinlund. Matched to the curved space, the flowing seating plan echoes the volumes of the collection. The influence of Spanish flamboyance meets the forward-facing vision of the Louis Vuitton Artistic Director. Traditional Andalusian sombreros cordobés straw hats have a lacquered finish. Sunglasses with a futuristic sporty inspiration mirror both iridescent low boots and the colorful mosaics of the setting. Nuances of black and luminous white create a chiaroscuro that infuses the collection.

Travel style enriched with Spanish references redefines a multi-faceted feminine allure. Sophisticated tailoring and dazzling embroidered robes, graphic motifs and voluminous draping all shape a bold aesthetic. Amazonian-like models stride in riding boots and sculptural earrings. Their belted waists invite a casual stroll to breathe in the spirit of the times.