Experiential Luxury Grows 8% to Reach $103 Billion in 2025

Luxury is no longer defined by what you own, but by what you experience. According to Euromonitor International and Bain & Company, the experiential luxury segment — including exclusive travel, hospitality, wellness, gastronomy, and immersive retail — grew 8% in 2025, reaching an estimated $103 billion.

Younger generations are prioritizing emotional connection, authenticity, and personalization over material display. This shift is pushing major brands to transform flagships into multi-sensory spaces and luxury hotels into holistic wellbeing hubs that blend nature, art, and technology.

Leading players such as Marriott Bonvoy, LVMH Hospitality, and Belmond are betting on immersive experiences, while Cartier Privé and Louis Vuitton Voyages extend their brand universe into bespoke travel.

Analysts describe this phenomenon as a new “economy of desire”: less possession, more experience. The line between brand, emotion, and lifestyle blurs — today’s luxury consumer wants to feel part of a story, not just buy a product.