China’s Luxury Market Rebounds — But Consumers Want Meaning, Not Status

After several volatile years, China’s luxury spending is rebounding — yet not returning to its pre-pandemic behavior. According to Reuters, China now accounts for 22% of global luxury sales, down from its pandemic-era peak of 33%.

New generations are shifting priorities: experience, well-being, and purpose have replaced mere display of wealth. In response, luxury maisons such as Dior, Hermès, and Louis Vuitton are transforming boutiques into cultural spaces, hosting private events and curating VIP experiences that deepen emotional engagement.

Luxonomy Insight: China remains indispensable for luxury, but growth now depends on connection over expansion. The future of luxury lies in intimacy, not ubiquity.