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Luxury fashion brands are thus reconfiguring their strategies to capitalize on new strategic markets – both geographic and generational. Established strongholds like Western Europe, North America, and Japan are no longer the sole centers of growth. Instead, emerging economies and younger consumer segments are becoming critical drivers of sales. This report maintains the original Spanish analysis structure, detailing the global market outlook, key emerging markets by region, the changing luxury consumer profile, major trends (“new rules”) shaping the industry, and strategic initiatives for brands.
Index – Global Longevity Economy Report to 2050 Executive Summary Demographic Context Global aging trends…
In LUXONOMY™, we continue to bet on providing real value tools for brands operating in the luxury universe. That’s why the new Professional Template for the Digital Marketing Plan for Luxury Jewelry Companies is now available for download, designed with a strategic and scalable approach to position, keep, and sell in the competitive digital environment.
The global luxury sector is in a transition phase following the strong post-pandemic recovery. Although overall growth has moderated to 1–3% per year expected until 2027, large luxury conglomerates continue to post record figures and consolidate their position. In 2023, LVMH (the world’s leading luxury company) posted record revenues of €86.2 billion and a net profit of €15.2 billion, illustrating the sector’s resilience in the face of macroeconomic challenges. Industry-average operating margins have exceeded pre-pandemic levels (13.4% compound net margin in 2022), supported by price increase and cost control strategies. Below is an analysis by key sectors—fashion, watch/jewelry, real estate, art, automotive, hospitality, and others—highlighting trends, financial developments, and investment signals from major luxury groups (LVMH, Kering, Richemont, etc.), with a global focus on the 2025–2027 horizon.
Haute couture represents the pinnacle of exclusivity, craftsmanship, and extreme customization. Each garment is unique, the result of weeks of manual labor, designed to fit a real body, with its history, movements, and desires. In 2025, this ancient tradition meets the most powerful technological revolution of recent decades: generative artificial intelligence and the creation of hyper-realistic avatars that behave like the human body.
The digital twin of the haute couture client is more than a tool: it is a cultural, creative, economic, and emotional revolution. It represents the possibility of realizing the original promise of haute couture—one garment for one person, perfectly tailored—more precisely, more efficiently, more sustainably, and more immersively than ever before.
This report, prepared by the LUXONOMY research team, explores this unprecedented transition in depth: from body scanning to digital garments, from textile simulation to new avatar-based business models, from biometric privacy to the luxury metaverse. We are witnessing the birth of algorithmic haute couture.
Luxury tourism has transcended the boundaries of comfort and material ostentation to focus on experiences that connect travelers with the cultural and natural heritage of destinations. This segment, seeking excellence in every detail, finds in heritage an inexhaustible source of inspiration and differentiating value. Exclusive experiences involving historical richness and biodiversity not only elevate the quality of travel but also contribute to preserving the resources that sustain the industry.
This report explores the importance of heritage in luxury tourism, breaking down its cultural and natural components, the strategies employed for its integration, and the benefits it generates for both travelers and host communities. Additionally, it analyzes the impact of these experiences on sustainability, education, and the local economy, offering a comprehensive framework to understand how heritage can become a key driver of luxury tourism. This analysis also includes a perspective on future trends and innovations necessary to ensure the continued relevance of these exclusive experiences.
Capturing clients is a challenging task, especially in the luxury sector. We provide you with a list of 21 tools that will help you achieve it using artificial intelligence.
The global luxury market is experiencing a major shift towards emerging markets, with predictions of over 35% growth from these regions by 2025. Key areas include Asia-Pacific, Africa, Latin America, and Eastern Europe, driven by factors such as increased upper-middle-class populations and digitalization. Emerging markets show distinct consumer behaviors, emphasizing sustainability and personalized experiences. Key strategies for luxury brands include enhancing e-commerce presence, engaging in sustainable practices, and cultural adaptation. By 2025, Asia-Pacific is expected to reach $80 billion, while Africa and Latin America will also see growth. The diverse consumer demographic is increasingly shaped by millennials and Gen Z.
The growth of luxury tourism hinges on innovative strategies that target emerging markets and enhance customer experiences. Key approaches include geographic expansion through luxury infrastructure development and localized partnerships, diversification via customized thematic packages and ultra-personalization services, and strategic alliances with luxury brands. Emphasizing sustainability, luxury tourism also focuses on eco-friendly practices and community support. Investment in technology is essential, utilizing big data and immersive experiences. Differentiation is achieved through unique, memorable experiences that prioritize cultural authenticity and comprehensive personalization, ensuring exclusivity and privacy to meet the sophisticated demands of high-end travelers.
Luxonomy has released its 2024 Global Luxury Market Report, which analyzes significant trends, challenges, and opportunities in the luxury sector. The market remains robust, valued at €1.5 trillion, despite economic challenges. Key findings indicate a preference for exclusive experiences over possessions, with luxury travel and events driving a 7% growth. Digital sales account for 25% of the market and are expected to increase to 45% by 2030, aided by technologies like augmented reality. Sustainability is crucial, with 65% of consumers favoring ethical brands. The report highlights the influence of Gen Z and millennials, who represent 70% of luxury spending.
The 2024/25 Métiers d’art collection, showcased at nightfall on West Lake in Hangzhou, draws inspiration from Gabrielle Chanel’s cherished Coromandel screens. This timeless connection is reflected in the collection’s use of embroidered floral motifs and a color palette featuring jade green, pink, and sky blue. Each silhouette presents unique details, including phosphorescent braids, luxurious tweed long coats, and envelope-shaped pockets, creating an enchanting narrative. This collection invites viewers on a poetic journey, encapsulating the elegance and artistry reminiscent of Chanel’s Parisian legacy.
As the year comes to an end, we see how in 2024, luxury tourism continues to thrive, with high-net-worth travelers seeking unique, personalized, and exclusive experiences in the world’s most prominent destinations. This report details the most visited places in the luxury sector, ranked by their global popularity.
Luxury tourism is evolving rapidly between 2025 and 2030, reflecting changes in consumer preferences towards sustainability and personalized experiences. The global market is projected to reach approximately $450 billion, driven by an increasing demand for unique and exclusive offerings from younger generations and ultra-wealthy individuals. Emerging trends include wellness tourism, adventure travel, and private luxury experiences, alongside the integration of advanced technology. Sustainability is becoming a crucial priority for travelers, resulting in a market transformation. Businesses that leverage these trends while embracing technological innovations will thrive, capturing a growing, conscientious audience eager for enriching travel experiences.
The luxury market in India has experienced impressive growth in recent years, driven by a combination of economic, demographic, and cultural factors. The country’s economic transformation, along with increased personal wealth and greater exposure to international brands, has created a conducive environment for luxury expansion. This report will provide a detailed overview of the factors driving this market, its segmentation, current trends, challenges, and future prospects.
The tourism market has evolved due to changing traveler preferences and new technologies. Luxury tourist apartments appeal to those seeking personalized, high-quality experiences. This report explores their competitive advantages, investment prospects, privacy, flexibility, premium locations, and challenges such as regulations and competition. Effective management and digital marketing are crucial for capitalizing on this lucrative segment.
The luxury economy is set for significant change by 2025, driven by digital transformation, sustainability, and experiential luxury. Online sales are projected to grow, integrating technologies like VR and blockchain. Ethical practices will rise, and new luxury markets in Asia will expand. Technological advancements will create novel luxury goods, while smart cities will enhance real estate value.
Understanding Generation Alpha is essential for any long-term marketing strategy, as their spending potential is estimated to be in the trillions of dollars in the coming decades. This article explores the distinctive characteristics of Generation Alpha and provides marketing strategies for luxury brands looking to capture their attention and loyalty.
LVMH, the world’s largest luxury goods conglomerate, has been significantly impacted by the recent slowdown in China’s consumer spending. In the first half of 2024, the company’s net profit fell by 14%. This trend is part of a global phenomenon affecting luxury brands, particularly in Asia, a key market.
