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A bag with the label “Made in Italy” displayed in an exclusive boutique may have been born thousands of miles away from Europe. Today we know that some of the most prestigious luxury brands in the world manufacture much of their products in China or other Asian countries, only to label them as European and sell them at exorbitant prices. This investigative report explores recent cases that have uncovered this practice, the techniques the industry uses to conceal it, the legal framework that allows it, the reactions it has provoked, and the ethical implications that challenge the true meaning of luxury.
The world of luxury shopping is a fascinating one, where the ultra-wealthy indulge in the…
In recent years, the concept of housing has evolved, and one of the most fascinating trends is that of luxury floating homes. These impressive structures not only offer a unique way of living, but they also give a water-based living experience like never before imagined. From innovative designs to sustainable technologies, luxury floating homes are redefining the way we interact with our aquatic environment.
For decades, luxury was synonymous with golden shines, Italian marbles, and names engraved on exclusive…
LVMH has announced a major executive restructuring, promoting Alexandre Arnault and Jean-Jacques Guiony to enhance leadership and business strength amid global challenges. Guiony, former CFO, becomes CEO of Moët Hennessy, tasked with revitalizing the division following an 8% sales decline. Alexandre Arnault, now Deputy General Director at Moët Hennessy, brings experience from Tiffany & Co. and Rimowa, highlighting a focus on succession planning. Additionally, Charles Delapalme takes over as CEO of Hennessy, reinforcing LVMH’s commitment to internal talent development. This strategic reshuffle aims to adapt to market changes and maintain LVMH’s dominance in the luxury industry.
Luxury is an emotional experience, with brands using neuroscience to understand consumer responses to exclusive products. By studying brain activity, they design marketing strategies that activate areas related to reward and pleasure. Multisensory experiences, including visual, tactile, auditory, and olfactory stimuli, deepen emotional connections, driving personalization and consumer loyalty.
Louis Vuitton, the iconic luxury brand, has announced plans to open its first hotel in Paris by 2026. The building chosen is the historic Elysée Palace, which has served as the headquarters of HSBC in recent years. This marks a significant move into the hospitality industry, as the brand aims to extend its influence beyond fashion.
Givenchy announces the appointment of Sarah Burton as Creative Director, with immediate effect. Sarah will be responsible for the creative direction of all of the Maison’s Women’s and Men’s collections.
Bestseller, a Danish fashion group owned by billionaire Anders Holch Povlsen, has acquired a 75%…
PVH Corp., owner of iconic brands like Calvin Klein and Tommy Hilfiger, has announced the appointment of Fredrik Olsson as its new CEO for Europe, Middle East, and Africa (EMEA). Olsson, with over two decades of experience at H&M in various leadership roles, will replace Martijn Hagman, who has been CEO of Tommy Hilfiger Global and PVH Europe since 2020. This strategic change aims to strengthen PVH’s presence in the competitive European market.
Today, true elegance is defined by the absence of visible logos. This minimalist approach reflects a profound shift in how people perceive luxury and fashion. Several factors have driven this transformation:
The Marcha SURdica is an exclusive event in Seville that combines luxury with well-being, offering a unique opportunity to experience the city from a new perspective. Limited to only 500 participants.
LUXONOMY ULTRALUXURY MAGAZINE, established in 2013 and rebranded in 2019, caters to ultra-high-net-worth individuals with a focus on quiet luxury. Boasting 1,000 billionaire subscribers, it emphasizes refinement and exclusive content on art, fashion, and travel. Its 2025 cover reflects its commitment to quality, offering an alternative to fast digital consumption.
The Prada Group has reported an impressive 17% increase in its revenues during the first…
Luxury brands are adopting an aggressive discount strategy in China, offering up to 50% price…
[lwptoc numeration=”none” title=”Contents” toggle=”0″] Introduction The ‘Blueprint’ diet, designed by entrepreneur Bryan Johnson, has captured…
The First UN Tourism Regional Forum on Gastronomy Tourism for Asia and the Pacific will…
[lwptoc title=”Contents” toggle=”0″] Introduction The luxury market has undergone significant transformation in the past decade,…
Generation Alpha, composed of individuals born from 2010 onwards, is beginning to have a significant…
[lwptoc toggle=”0″] The luxury market in China has experienced exponential growth in recent years, positioning…
Luxury brands rely heavily on the influence of celebrities to remain relevant and desirable. These…
Françoise Bettencourt Meyers is a French businesswoman, writer, and philanthropist known for being the heiress…
In an increasingly competitive market, luxury businesses are constantly seeking ways to differentiate themselves and…
Many times my daughters ask me why I work in the luxury sector, associated with…
In recent years, Madrid has emerged as an epicenter of luxury real estate investment, particularly…
Do you want to know where the millionaires are in August? This ranking is based…
Shoshin (初心), a Japanese word that translates to “beginner’s mind,” is a philosophical concept that…
The concept of luxury has evolved significantly across generations. From the Silent Generation to Gen…
Taylor Swift is not just a pop star; she is a global economic force. With…
There is no doubt that Japan is “on fire,” as Prada’s CEO Andrea Guerra said…
In the era of digitalization and automation, artificial intelligence (AI) has become a powerful tool…
In the digital age, where information flows at a dizzying speed and online presence has…
LVMH Group, the world leader in high-quality products, and Alibaba Group, the leading e-commerce and…
The growing integration of AI in everyday life has sparked both admiration and concern, leading…
Industry professionals explored ways to stand out in the Middle East’s oversaturated luxury travel segment…
The luxury cruise ship Evrima, owned by the Ritz-Carlton hotel chain, has arrived at the…
