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November 18, 2025 marked a turning point for Kering. An internal memo circulated by Luca…
Spanish actress Elsa Pataky unveils FOREVER, an advanced supplement developed over nearly two years with the support of leading global specialists in health, nutrition, supplementation and antiaging. The goal is to provide active women with a comprehensive, science-driven formula that accompanies every stage of life, boosting physical performance, emotional balance and overall well-being.
Unlike any previous generation, Gen Z and Gen Alpha have grown up in an environment where physical reality coexists effortlessly with digital and algorithmic layers. Gen Z came of age with the internet and the first smartphones, while Gen Alpha is the first generation raised with artificial intelligence integrated into daily life from early childhood. As a result, their relationship with fashion is entirely different. A garment is no longer just a physical object; it is simultaneously a digital representation and the output of an algorithmic process that analyzes tastes, moods, habits and even future travel plans. These consumers inhabit three dimensions at once. In the physical realm, they look for authenticity, design coherence and emotional value. In the digital realm, fashion becomes a space for accelerated self-expression, where looks multiply daily and gain a separate existence on social platforms, avatars and immersive environments. In the algorithmic realm, AI becomes a creative partner that inspires new combinations and anticipates preferences.
The luxury industry is entering a phase of reflection. After years of record expansion driven by aspirational consumers, the younger generations —Gen Z and early millennials— are redefining their relationship with luxury. It is no longer about possession, but about justifying the value of every purchase.
According to the Bain-Altagamma 2025 report, the sector is experiencing a “healthy slowdown” after years of euphoria, showing flat or slightly negative growth. Luxury houses are recalibrating: focusing less on volume and more on purpose, profitability, and genuine emotional connection with the client.
The legendary Claridge’s Hotel, a timeless symbol of British refinement in the heart of Mayfair, has once again transformed its grand lobby into a scene of festive magic. This year’s honor of designing the iconic Claridge’s Christmas Tree belongs to Daniel Lee, Chief Creative Officer at Burberry, who has reimagined the tradition through a lens of modernity, consciousness, and emotion.
LUXONOMY University Surpasses 11,000 Students Across 52 Countries and Sets Its Sights on 100,000 by 2027.
“Our mission is to make world-class luxury education accessible to every professional, regardless of country or language. LUXONOMY University will become the first truly global university dedicated to shaping the leaders of the 21st-century luxury industry,” stated President of LUXONOMY™ Group.
With this milestone, Moncler not only reshapes its own identity but also contributes to redefining Milan as the global capital of modern craftsmanship, where heritage meets technology and architecture becomes an extension of brand storytelling.
Marsocci, a long-time insider who spent over two decades within the company and served as Deputy General Manager, has long been regarded as one of Armani’s most trusted executives. His appointment follows the late founder’s will, which also stipulated the sale of 15% of the company’s shares within the next 18 months — offering priority to major luxury players such as LVMH, L’Oréal, and EssilorLuxottica.
Brunello Cucinelli Faces Allegations Over Russia Operations — and a Market Lesson in Reputation Risk
Italian luxury label Brunello Cucinelli — renowned for its “humanistic capitalism” philosophy — saw its…
The world of fragrances is on the cusp of a revolution, driven by the convergence…
When the spectacle of consumption becomes unbearable, the greatest act of luxury is not participating in the noise.
The French fashion house Dior has announced a significant change in its creative direction: Maria…
In the digital age, where perpetual connectivity is seen as a symbol of efficiency and…
A bag with the label “Made in Italy” displayed in an exclusive boutique may have been born thousands of miles away from Europe. Today we know that some of the most prestigious luxury brands in the world manufacture much of their products in China or other Asian countries, only to label them as European and sell them at exorbitant prices. This investigative report explores recent cases that have uncovered this practice, the techniques the industry uses to conceal it, the legal framework that allows it, the reactions it has provoked, and the ethical implications that challenge the true meaning of luxury.
The world of luxury shopping is a fascinating one, where the ultra-wealthy indulge in the…
In recent years, the concept of housing has evolved, and one of the most fascinating trends is that of luxury floating homes. These impressive structures not only offer a unique way of living, but they also give a water-based living experience like never before imagined. From innovative designs to sustainable technologies, luxury floating homes are redefining the way we interact with our aquatic environment.
For decades, luxury was synonymous with golden shines, Italian marbles, and names engraved on exclusive…
LVMH has announced a major executive restructuring, promoting Alexandre Arnault and Jean-Jacques Guiony to enhance leadership and business strength amid global challenges. Guiony, former CFO, becomes CEO of Moët Hennessy, tasked with revitalizing the division following an 8% sales decline. Alexandre Arnault, now Deputy General Director at Moët Hennessy, brings experience from Tiffany & Co. and Rimowa, highlighting a focus on succession planning. Additionally, Charles Delapalme takes over as CEO of Hennessy, reinforcing LVMH’s commitment to internal talent development. This strategic reshuffle aims to adapt to market changes and maintain LVMH’s dominance in the luxury industry.
Luxury is an emotional experience, with brands using neuroscience to understand consumer responses to exclusive products. By studying brain activity, they design marketing strategies that activate areas related to reward and pleasure. Multisensory experiences, including visual, tactile, auditory, and olfactory stimuli, deepen emotional connections, driving personalization and consumer loyalty.
Louis Vuitton, the iconic luxury brand, has announced plans to open its first hotel in Paris by 2026. The building chosen is the historic Elysée Palace, which has served as the headquarters of HSBC in recent years. This marks a significant move into the hospitality industry, as the brand aims to extend its influence beyond fashion.
Givenchy announces the appointment of Sarah Burton as Creative Director, with immediate effect. Sarah will be responsible for the creative direction of all of the Maison’s Women’s and Men’s collections.
Bestseller, a Danish fashion group owned by billionaire Anders Holch Povlsen, has acquired a 75%…
PVH Corp., owner of iconic brands like Calvin Klein and Tommy Hilfiger, has announced the appointment of Fredrik Olsson as its new CEO for Europe, Middle East, and Africa (EMEA). Olsson, with over two decades of experience at H&M in various leadership roles, will replace Martijn Hagman, who has been CEO of Tommy Hilfiger Global and PVH Europe since 2020. This strategic change aims to strengthen PVH’s presence in the competitive European market.
Today, true elegance is defined by the absence of visible logos. This minimalist approach reflects a profound shift in how people perceive luxury and fashion. Several factors have driven this transformation:
The Marcha SURdica is an exclusive event in Seville that combines luxury with well-being, offering a unique opportunity to experience the city from a new perspective. Limited to only 500 participants.
LUXONOMY ULTRALUXURY MAGAZINE, established in 2013 and rebranded in 2019, caters to ultra-high-net-worth individuals with a focus on quiet luxury. Boasting 1,000 billionaire subscribers, it emphasizes refinement and exclusive content on art, fashion, and travel. Its 2025 cover reflects its commitment to quality, offering an alternative to fast digital consumption.
The Prada Group has reported an impressive 17% increase in its revenues during the first…
Luxury brands are adopting an aggressive discount strategy in China, offering up to 50% price…
[lwptoc numeration=”none” title=”Contents” toggle=”0″] Introduction The ‘Blueprint’ diet, designed by entrepreneur Bryan Johnson, has captured…
The First UN Tourism Regional Forum on Gastronomy Tourism for Asia and the Pacific will…
[lwptoc title=”Contents” toggle=”0″] Introduction The luxury market has undergone significant transformation in the past decade,…
Generation Alpha, composed of individuals born from 2010 onwards, is beginning to have a significant…
[lwptoc toggle=”0″] The luxury market in China has experienced exponential growth in recent years, positioning…
Luxury brands rely heavily on the influence of celebrities to remain relevant and desirable. These…
Françoise Bettencourt Meyers is a French businesswoman, writer, and philanthropist known for being the heiress…
In an increasingly competitive market, luxury businesses are constantly seeking ways to differentiate themselves and…
