Balenciaga Launches Official Re-Sell Program

As the consequences of mass consumption continue to be realized, companies have doubled down on sustainability efforts. One such brand that has expanded its practices for reducing environmental impact is Balenciaga. By investing funds into carbon removal projects, sponsoring agroforestry projects across the world with each ecommerce purchase and integrating other sustainably minded initiatives, the House has continued its mission of becoming a fully sustainable company. Embracing the increasing popularity of the secondhand market, Balenciaga has now officially introduced its Re-Sell Program, an initiative that backs the company’s commitment to the environment.

The Re-Sell Program involves customers dropping off items at select Balenciaga stores or having them picked up for documentation, authentication, professional photography, pricing and listing. To assist in the listing process, Reflaunt’s worldwide network of over 25 secondary marketplaces is used. Once sold, the seller is compensated in either monetary or Balenciaga credit value. When opting for a Balenciaga voucher, the payout value is 20% greater than it would be in cash, incentivizing the circular process.

Starting today, products can be dropped off at participating Balenciaga stores or collected via a scheduled service available on Balenciaga’s website. For more information, visit the program’s webpage.