At the FORMULA 1 MOËT & CHANDON BELGIAN GRAND PRIX 2025, LVMH and Moët & Chandon celebrate podium moments and a shared legacy of victory

As a Global Luxury Partner of Formula 1®, LVMH continues to bring its Maisons’ excellence and creativity to the world’s premier motorsport championship. 

As the Title Sponsor of the race, the Official Champagne of Formula 1®, once again brought its legendary effervescence to the podium at the the FORMULA 1 MOËT & CHANDON BELGIAN GRAND PRIX 2025, celebrating not only the victors of the race but the enduring values of excellence, tradition and collective triumph. 

Held at the iconic Spa-Francorchamps circuit, the event is more than just a race. It’s where history, tradition, and the pursuit of excellence converge. A natural homecoming, Spa’s close proximity to the Champagne region is a reminder of Moët & Chandon’s deep-rooted connection to motorsport. The Maison’s ties to racing date back to the sport’s early days, notably Juan Manuel Fangio’s 1950 victory and his post-race toast at Château de Saran, an emblem of shared heritage and celebration. 

“There has always been a strong connection between Moët & Chandon and Formula 1 ®,” said Sibylle Scherer, President & CEO of Moët & Chandon. “We share many common values: tradition, a passion for excellence, precision, the pursuit of peak performance, and above all the joy of collective victories. Be the title sponsor of the Belgian Grand Prix 2025 embodies these values and it is with a great honor for the Maison.”” 

This year’s Grand Prix unfolded as a vibrant homage to those shared moments. From Parc Fermé, where engineers and drivers unite in their first emotional celebration, to the Cool Down Room, where highlights are relived and signed Jeroboams mark each winner’s achievement, every step of the race’s finale was infused with meaning. The walk through the corridor to the podium, echoing with the legends of the past, built the anticipation to a final crescendo. 

Then came the ultimate expression of emotion and joy: the podium celebration, where Moët & Chandon’s signature Jeroboams were uncorked in a jubilant ritual. In a burst of champagne and elation, the top three drivers and the winning constructor’s representative honored the thrill of victory with the crowd, turning the moment into a powerful collective memory.

To mark Formula 1’s 75th anniversary, Moët & Chandon introduced the Celebratory Jeroboam, a bold reinterpretation of its iconic bottle, emblazoned with dual “MOËT” signatures. More than a design statement, it is a tribute to unity, passion, and the joy of shared success. 

At Spa, Moët & Chandon celebrated more than a race, it celebrated the timeless power of togetherness, reminding us that victory, like champagne, is best when shared. 

This year, Oscar Piastri won the F1 Moët & Chandon Belgian Grand Prix, leading a McLaren one-two ahead of his teammate Lando Norris, with Ferrari’s Charles Leclerc completing the podium. All three celebrated their achievement with the iconic Moët & Chandon Jeroboam spray on the podium.