Analysis of the economic impact of ‘Barbie, The Movie’

The movie Barbie has had a significant economic impact both globally and locally. The film, based on the iconic Mattel doll and starring Margot Robbie, has sold $356.3 million in tickets worldwide.

The release of the movie, which had a budget of $100 million, has influenced the value of Mattel's shares, increasing their value by 22%.

Locally, the Barbie movie has boosted the economy in specific cities. For instance, in Mexico City, the movie generated an economic spill of 440 million pesos in its first weekend of exhibition, impacting the trade, services, and tourism sectors.

From a marketing standpoint, the movie is part of a broader strategy by Mattel to change the perception of the Barbie doll and attract consumers. The company has prepared a marketing campaign that seeks to convey a new vision of "openness, inclusion, and diversity" for the Barbie brand.

Additionally, the release of the movie has coincided with an increase in Barbie doll sales, with a predicted increase of 5.3% and 6.8% for 2023 and 2024 respectively.