Alexandre Arnault and Jean-Jacques Guiony Strengthen LVMH’s Future

The luxury giant LVMH has announced a significant restructuring of its executive leadership, promoting Alexandre Arnault and Jean-Jacques Guiony to new strategic positions. This move aims to consolidate the Arnault family’s leadership and strengthen key areas of the business in a global market facing unprecedented challenges. These changes are seen as part of a long-term strategy focused on preparing the next generation to take the reins of the conglomerate.

Jean-Jacques Guiony, who has served as Chief Financial Officer at LVMH for over a decade, will take on the role of CEO of Moët Hennessy, the wine and spirits division. This change responds to the need to revitalize this area of the business following a recent decline in sales, which fell by 8% in the first nine months of 2024 due to the normalization of demand after the pandemic and a decrease in consumption in China, a key market for the brand. Guiony’s extensive experience in finance and his knowledge of LVMH’s internal dynamics are seen as key elements to redirect this division towards a new phase of growth.

Alongside Guiony, Alexandre Arnault, one of Bernard Arnault’s sons and current Executive Vice President of Product and Communications at Tiffany & Co., will also join Moët Hennessy as Deputy General Director. At just 32 years old, Alexandre has been a prominent figure in the group, previously leading the modernization of the Rimowa brand and playing a key role in the successful transformation of Tiffany & Co. after its acquisition by LVMH. Alexandre Arnault’s addition to Moët Hennessy is seen as a strategic move not only to strengthen the division but also as a clear step toward his potential succession within the leadership structure of LVMH.

The importance of this reorganization extends beyond Moët Hennessy. Charles Delapalme, formerly General Director of Dior, will be the new CEO of Hennessy, succeeding Laurent Boillot. This appointment underscores LVMH’s strategy of leveraging internal talent and consolidating a generation of leaders prepared to respond to the needs of a changing and highly competitive market. With these appointments, the Arnault family reaffirms its commitment to ensuring that LVMH remains a dominant force in the luxury industry.

As the group adapts to the new consumption dynamics, particularly in Asia and North America, these changes aim to provide a refreshed vision and a clear direction to tackle the challenges of the luxury market. The restructuring not only represents a strategic bet on young talent and family continuity but also a response to the increasing need for innovation and adaptability in a sector where tradition and modernity must converge.

This movement in the LVMH leadership marks a milestone in the group’s evolution and opens new possibilities for Alexandre Arnault, whose role within the conglomerate is increasingly shaping up to be fundamental. With this momentum, the wines and spirits division hopes not only to recover its growth but also to lead innovation and expansion in the luxury sector in the coming years.