10 brands that have successfully adapted to Digital Luxury

Digital strategies in the luxury realm have taken a central role, especially in a post-pandemic world where online presence has become crucial to maintain and grow the customer base. Here are ten luxury brands that have been excelling in their digital strategies:

1. Burberry

It has focused efforts on connecting with a new generation of consumers through modern luxury aesthetics, in addition to expanding its product portfolio.

It inaugurated the “Metaverse World and Gaming” experience through non-fungible tokens (NFT) releases and a collaboration with the videogame Minecraft, also emphasizing sustainability in its production chain.

2. Versace

It aims to increase its accessories revenue to 50% over time and has been expanding its e-commerce capabilities to extend its global reach.

3. Tiffany & Co

Under LVMH‘s acquisition, it has revitalized the brand with successful collaborations and a high-profile advertising campaign, besides expanding its range of products to attract younger and affluent customers.

4. Prada

It has had a focus on digitalisation, with a 49% growth in its website traffic year-over-year, and the implementation of technologies like blockchain and NFTs to enhance the customer experience.

5. Rolex

Although it does not offer e-commerce options, it benefits from the growing popularity of luxury resale sites and has launched a certified pre-owned product program.

6. Hermès

It has seen a 33% increase in its website traffic and has significantly expanded its range of products available on its official website.

7. Louis Vuitton

With a rich history and collaborations with artists, the brand continues to have the highest traffic volume on its website, besides maintaining a strong presence in China.

8. Chanel

Despite its traditional resistance to online sales, it has seen a 26% growth in its website traffic, supported by the engagement of younger consumers.

9. Gucci

It continues to explore the metaverse in collaboration with Yuga Labs and has launched its first ultra-luxury by-appointment-only boutique in Los Angeles.

10. Christian Dior

It has explored the metaverse, strengthened its engagement with customers through directly operated stores, e-commerce, live streaming, and a strong presence on social networks.

These brands have demonstrated how digital technologies can be used to connect with consumers, expand their reach, and offer enriched customer experiences in the luxury world. Through different strategies, from exploring the metaverse to expanding e-commerce and high-profile collaborations, these luxury brands are navigating successfully in the digital era.