The New Rich and Their Holidays: Profile of the Emerging Luxury Traveller
Table of Contents
- Executive Introduction
- Emerging Segments: Affluent Gen Z, Tech Entrepreneurs, Luxury Digital Nomads
2.1. Affluent Gen Z Travellers
2.2. Tech Entrepreneurs
2.3. Luxury Digital Nomads
*(Comparative Segment Profile Table) - Psychographic and Behavioural Analysis
3.1. Travel Motivations by Segment
3.2. Behavioural Traits and Travel Habits - Geographic Mapping: Source and Destination Regions
4.1. Key Source Markets in 2025 vs 2030
4.2. Top Emerging Luxury Destinations - Luxury Tourism Product Design
5.1. Sustainable Stays and Eco-design
5.2. Experiential and Personalised Services
5.3. Technology Integration and Convenience - Marketing and Branding Strategies
6.1. Brand Values and Positioning
6.2. Digital Marketing and Influencers
6.3. Personalisation and Loyalty - Investment Opportunities
7.1. Hospitality and Real Estate
7.2. Travel Technology and Services
7.3. Experiential Ventures and Emerging Niches - Strategic Conclusion
The landscape of luxury travel is undergoing a profound generational shift. A wave of “new rich” consumers – buoyed by tech-boom wealth, generational inheritance, and the rise of a global middle class – is reshaping what high-end holidays look like. These emerging affluent travellers are generally younger, more diverse in background, and more cosmopolitan in outlook than the traditional elite. Crucially, they are redefining luxury: prioritising authentic experiences, personal enrichment, and ethical choices over ostentatious displays of wealth.
This report provides a comprehensive profile of these emerging luxury travellers and their holiday preferences. We identify three key segments driving this change – Affluent Gen Z, Tech Entrepreneurs, and Luxury Digital Nomads – each with distinct characteristics and desires. We delve into their psychographics and behaviours, from the motivations behind their trips to how they plan and spend. We map the shifting geography of luxury tourism, as new source markets gain prominence and aspirational destinations evolve. Furthermore, we examine implications for product design in luxury tourism, marketing and branding strategies to engage these segments, and investment opportunities arising from this demographic sea-change. The aim is to equip hospitality and travel professionals, luxury marketers, and investors with actionable insights into serving the “new rich” traveller. In summary, the luxury travel industry stands at an inflection point: those who understand and adapt to these emerging profiles will be poised to thrive in the coming decade.
The New Rich and Their Holidays: Profile of the Emerging Luxury Traveller
A comprehensive professional report analysing the next generation of luxury travellers – affluent Gen Z, tech entrepreneurs, and luxury digital nomads – and how their preferences are reshaping high-end tourism. Packed with data-driven insights, trend analyses, and five exclusive charts, this report is an essential strategic guide for hospitality and travel industry professionals targeting emerging…
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