Silbon opens the doors of its new flagship store on Serrano Street in Madrid

The renowned fashion brand from Córdoba has finally opened the doors of its new store at number 27 on the exclusive Serrano Street, opposite the Massimo Dutti flagship store, in Madrid. This new space, with a strategic location, marks a significant milestone in Silbon’s expansion and represents a step forward in consolidating its presence in the Madrid fashion market by positioning itself on one of the most important streets of the Spanish capital.

According to Pablo López, CEO of the company, “This location is a great opportunity for the brand and a window to the world where thousands of people will get to know us. It’s an exciting project for which we believe we are prepared, we feel it is our moment, but with the respect of knowing that it could be the biggest challenge we have faced in our nearly 15 years of history. Serrano is the Champions League of fashion in Spain, and to compete with the best, we will only succeed by doing everything excellently.” The new Silbon store covers an impressive area of 550 square meters, spread over two floors with a 12-meter linear facade featuring two display windows. This spacious design will allow customers to enjoy a unique shopping experience, immersing themselves in the world that characterizes Silbon.

The store features all the collections, strategically distributed over two floors. On the street level, there are the casual MAN and WOMAN collections and the SECOND LIFE circular project, while the lower floor houses the exclusive tailoring lines for MAN, KIDS. As a novelty on the lower floor,

Silbon has introduced in the new flagship a replica of the legendary Silbon Bar from Córdoba, the gastronomic project of Córdoba’s retail, which represents a different aspect of the exclusive world of fashion. In addition to being able to wear the different collections and identify with the brand’s values, customers now also have a spot to enjoy a good coffee or take a break with friends and family. In the words of Juan Jurado, COO, “We are moving to the forefront of retail. Undoubtedly an exciting challenge that will make us grow as a brand and that we undertake aware of its demands. This location validates the work of all these years.”

This new store has been designed to be at the forefront of technology. The implementation of technologies such as RFID takes the shopping experience to a new level, offering customers a unique and modern interaction with the Silbon universe.