Silbon launches ‘Second Life’, its second-hand clothing buy and sell project

The support of Silbon to the second-hand market is already a reality that materialises, coinciding with ‘World Environment Day’, with the launch of ‘Silbon Second Life’; a project that seeks to “give a second life to Silbon clothing” and that arises from the commitment to “insert the circular economy into our business model and provide customers with a new sustainable shopping and consumption experience.” With these words, the Sustainability Manager of the Cordoba firm, Aécio Dantas, inaugurated this new Silbon project on Monday.

Second-hand sale is a sustainable practice that fits perfectly into the framework of the circular economy, as it promotes the reuse of products and reduces waste generation. Instead of discarding a product that is no longer used, it is given a second life, promotes recycling and prevents its incorrect disposal.

For the CEO of Silbon, Pablo López, “Silbon ‘Second Life’ will allow customers to hand in clothes from the brand that they do not use in exchange for a balance recharge with which they can make new purchases”. Also, once the clothing is deposited, following some basic quality requirements “Silbon will put it back on sale, allocating a percentage of the sale to an NGO”, the director has commented.

To make this proposal viable, Silbon customers, throughout the month of June, can hand in a maximum of three items from the ‘Man, Woman or Child’ lines in participating stores. The balance of each item handed in is defined by a price table that, like other indications such as recommendations, delivery points and other data of interest, can be found on this specific ‘Second Life’ page on the Silbon website.

Similarly, the balance recharged by the sale of second-hand clothing will be available for online purchases or in physical stores, except for El Corte Inglés spaces and Outlet stores. The customer will be able to use their balance to purchase any product from the store.

Silbon and its commitment to the planet

Related to the sustainability goal of the brand, where it is essential that all garments made by Silbon can be called ECO, the Cordoba brand launched ‘Oxygen’, its most versatile clothing line and entirely ecological and sustainable, on the market in 2022.

The idea is that this collection, made with green production processes, composed of recycled materials and with a message of consciousness for society, gains weight in the brand’s production. An objective that has been translated this Monday with the launch of ‘Second Life’, a new action from Silbon from corporate social responsibility and respect for the planet.

Thus, the CEO and co-founder of Silbon has assured that “with this new step Silbon has reinforced its positioning and company philosophy committed to society and the environment”.

Within the natural evolution towards sustainability, Silbon is a company with a commitment to quality at a reasonable price and, as far as human resources are concerned, it presents a labour situation of absolute parity between men and women, who are salaried above the agreement.

Another of Silbon’s strong points in favour of sustainability is that a large part of the stock of products is made in the Iberian Peninsula. “55% of production is done between Spain and Portugal, using organic materials through green treatments,” López pointed out.

In this firm commitment to environmental respect, Silbon stands out for conclusive labelling parameters with indications of ‘product price = label price / use’ and the use of renewable energies in its facilities. Also, in line with its corporate social responsibility policy, it utilises eco-friendly packaging and donates production surpluses.

As for ‘Silbon Second Life’, the brand recommends washing and ironing clothes to avoid stains and odours, thus increasing the chances of acceptance for exchange. In addition to being sustainable, it is an action with a solidary character since the Cordoban label will allocate 30% of the income from the sold garments to the Circular Vision Association, which stands out for its work in training in circular economy and actions respecting the environment. Those that are not acquired will be donated to the Red Cross of Cordoba.