Silbon diversifies and enters the Multibrand channel hand in hand with Vestibilidad

PABLO LÓPEZ. CEO & Co-Founder at SILBON

The fashion brand from Cordoba, SPAIN, Silbon, one of the rising retail firms in Spain, advances in its brand consolidation strategy in Spain by entering the multibrand channel with Vestibilidad, with the aim of gaining geographic penetration and continuing to boost the online channel.

The brand already operated in the multibrand channel in its beginnings but abandoned it in 2011. It is now retaking it with Vestibilidad, initially targeting Andalucía, Castilla-La Mancha, Murcia, Ceuta, Melilla, and Extremadura. The goal is to reach about 100 points of sale in the spring-summer 2024 campaign and invoice one million euros in the channel.

Growth with the multibrand channel is also expected to impact online sales: Silbon’s ecommerce accounts for almost 30% of the turnover, with the peculiarity that 90% of digital sales occur where there is a physical point of sale.

Initially, the development of the multibrand channel will begin only with the men’s collection.

With this step, Silbon accelerates its expansion strategy, currently has 67 physical points of sale in Spain, two stores in Paris, and is finalizing its entry into Portugal.

About Silbon

Since it hit the market just under three lustres ago, Silbon’s rise in the fashion world has been meteoric. The Andalusian clothing brand has managed to carve a niche in the market, largely thanks to its strategic alliances with partners like El Corte Inglés.

Nationally, Silbon has ‘single-brand’, ‘full prices’, and ‘outlet stores’ in the main streets of the nerve centers of cities such as Madrid, Seville, Malaga, Valencia, Zaragoza, Cordoba, Santander, Oviedo, Valladolid, Bilbao, San Sebastian, Zaragoza or Barcelona, among others, and also with presence in shopping centers and corners in ‘El Corte Inglés’, some of them in Alicante, Valladolid, Jaén, Murcia, or A Coruña.

Internationally, Silbon has two boutique stores located in Paris, a city where the company plans to continue expanding, and is also soon to launch in Portugal.

This network of stores is reinforced by its largest sales space: Silbon’s online store, which offers service at an international level. In addition to these physical sales points, there’s the Silbon store in the Decentraland Metaverse and telematic sales points: Silbon’s ecommerce, the ‘online’ stores of El Corte Inglés, and Cortefiel and ecommerce platforms such as Amazon and Miravia.

Silbon started its journey 14 years ago with men as the protagonists to become a national firm in full expansion: An exclusive product, of high quality, at a competitive price, and careful customer service. In 2018 it opened to children’s wardrobe, in 2021, to women’s, and arrives in 2023 with Oxygen, www.silbonshop.com

the most versatile line committed to the environment, which was completed, within the company’s CSR, with the launch this June of ‘Silbon Second Life’, the sustainable project of buying and selling second-hand clothing in favor of circular commerce.

About Vestibilidad

Vestibilidad is a representation agency that has been acting as such since 1998.

Founded by Ignacio Espinosa Camacho and Rafael Cerrato Mendez, two professionals in the textile sector with over 30 years of experience, Vestibilidad specializes in representing both national and international firms in the textile, footwear, and accessories sector, operating in the areas of Andalusia, Extremadura, Castilla and La Mancha, the Murcian Community, and the Autonomous Cities of Ceuta, Melilla.