Now Available: LUXONOMY REPORT ON THE PROFILE OF THE NEW CHINESE LUXURY CONSUMER 2025

LUXONOMY announces the launch of the highly anticipated report “Profile of the New Chinese Luxury Consumer 2025”, an essential tool for understanding the trends and behaviors of one of the most dynamic and strategic markets in global luxury. Exclusive to our PREMIUM subscribers, this report offers a detailed and practical insight for brands and professionals looking to stand out in the Chinese market.

What will you find in the report?

Profile of the Modern Consumer:
A deep analysis of the Post-80, Post-90, and Post-00 generations, focusing on their preferences, motivations, and consumption expectations.

Key Trends for 2025:
We explore how sustainability, digitalization, and “Guochao” (national pride) are shaping luxury purchasing decisions.

Exclusive Data and Figures:
Includes updated statistics on the growth of per capita GDP, the impact of government policies on domestic consumption, and market projections.

Marketing and Communication Strategies:
Practical tips for adapting your campaigns to China’s unique digital ecosystem, including platforms like WeChat, RED (Xiaohongshu), and Douyin.

Success Stories and Brand Analysis:
Studies of the brands that are leading in China and how they have won over this demanding consumer.

Why This Report is Essential

China accounts for over 35% of global luxury consumption, and understanding the characteristics of the Chinese consumer is crucial for the success of any brand in this market. This report not only provides a detailed overview but also actionable strategies that will help you connect and stand out.

How to Access the Report?

Exclusive for PREMIUM subscribers of LUXONOMY. If you are not yet a member, join today to enjoy high-quality content designed to enhance your business and your knowledge in the luxury sector.

Access the report: