Louis Vuitton and pastry chef Maxime Frédéric present LV DREAM, a new cultural and culinary destination in Paris

Louis Vuitton continues to expand its universe with an exceptional pairing of a cultural immersion with a culinary interlude. The Maison’s ongoing suite of groundbreaking artistic collaborations welcomes LV DREAM, an expansive exhibition and gift store located in the historic former department store La Belle Jardinière, featuring a café and chocolate shop in the heart of the French capital.

The storied leather goods house pays tribute to more than 160 years of creative exchanges, inviting Maxime Frédéric for an exciting new collaboration. The star-winning young Pastry Chef of Cheval Blanc Paris, renowned for his exquisite chocolate creations, honed his craft in some of Paris’ most prestigious palace hotels.

From December 12, 2022 to November 15, 2023, LV Dream proposes an immersive discovery of Louis Vuitton’s artistic collaborations, both past and present. The nine themed rooms of the exhibition include “Louis Vuitton: As seen by…”, “The World of Vuitton according to Rei” and “Leathergoods in Fashion”, embarking visitors on an interactive experience. The experience continues on the upper level, where visitors can discover the Maxime Frédéric at Louis Vuitton Café and Chocolaterie and enjoy delectable creations by the chef, inspired by Louis Vuitton’s codes. What’s more, a spacious gift store proposes a selection of small leather goods, accessories, perfumes and books.