FancyTech wins 2024 LVMH Innovation Award Grand Prize at Viva Technology

With each successive edition, the LVMH Innovation Award has undeniably established itself as a leading award for international startups looking to play a key role in the luxury sector, as evidenced by the exceptionally high number of applications received this year. Over 1,545 startups from 89 countries applied this year’s event, 43% of which were founded or co-founded by women.

Following a rigorous pre-selection process, eighteen startups presenting promising solutions for the future of the luxury goods industry have been selected to exhibit on the LVMH pavilion

“The Dream Garden” at VivaTech and compete in six distinct categories: Image & Media For Brand Desirability, Sustainability & Greentech, Immersive Digital Experiences, Omnichannel & Retail, Operations Excellence, Employee Experience, Diversity & Inclusion. A prize was awarded in each category along with a special mention for the most promising Data and Artificial Intelligence solution.

Startup FancyTech was honored with the Grand Prize of the LVMH Innovation Award.

“In winning the Grand Prize at the LVMH Innovation, FancyTech joins the exclusive circle of LVMH Innovation Award top prizewinners. This is an opportunity to collaborate with our Maisons and contribute to the transformation of the luxury sector. This Prize once again recognizes a startup that leverages technological advances to elevate excellence. I am confident that their expertise will match the ambition of our Maisons and anticipate the expectations of our customers.”, said Bernard Arnault, Chairman and CEO of the LVMH Group.

“I would like to take the opportunity to show my gratitude to LVMH teams. thanks to our common passion for tech and innovation that bring us all together here. Connecting mind and machine, GenAI extends boundless imagination and creativity but can’t replace the heart and human. We feel honored to be part of this new adventure.“, said Morgan Mao, co-founder of FancyTech.

Unique trophies made by Dior, designed with the help of Artificial Intelligence, and for the Grand Prize presented, a bespoke Louis Vuitton trunk.

In a highlight of this year’s event, LVMH asked its storied Maison DIOR to conceive creative trophies by exploiting the capabilities of artificial intelligence. The design is inspired by the concept of LVMH’s VivaTech pavilion, “The Dream Garden”. Developed by Dior visual merchandising team, these unique trophies are a masterpiece of human artistry, craftsmanship and tradition augmented by Gen AI. Each piece glimmers with a unique iridescence, embodying the fusion of creative spirit and technological innovation. The trophies, featuring the world-renowned skills of Murano glassblowers, showcase the art of glassmaking at its finest. Generative Artificial Intelligence has been fully integrated into the creative process, as a source of inspiration, using INSPAIRE, a tool designed by Dior teams.

To showcase and protect this precious award, Louis Vuitton has created a unique trunk for the winner’s trophy, reflecting the Maison’s heritage and expertise in custom trunk making and bespoke products.