Claridge’s and Burberry mark the start of the Christmas season

The legendary Claridge’s Hotel, a timeless symbol of British refinement in the heart of Mayfair, has once again transformed its grand lobby into a scene of festive magic. This year’s honor of designing the iconic Claridge’s Christmas Tree belongs to Daniel Lee, Chief Creative Officer at Burberry, who has reimagined the tradition through a lens of modernity, consciousness, and emotion.

Standing over four and a half meters tall, the tree is a stunning ode to contemporary British design. It features more than 600 bows crafted from surplus Burberry fabric, a poetic nod to the brand’s commitment to sustainability and creative reuse. The installation also includes golden bells, chess pieces inspired by the Equestrian Knight emblem, and a gilded crown at its peak, symbolizing heritage, elegance, and national pride.

“We wanted to capture the magic of British tradition, but also celebrate a new kind of sensitivity — a Christmas that’s conscious, elegant, and alive,” explained Daniel Lee during the unveiling event attended by members of London’s art, fashion, and design elite.

Since its first designer collaboration in 2009, when John Galliano for Dior created a surrealist winter fantasy, Claridge’s Christmas tree has become a cultural phenomenon. Each year, a visionary designer leaves an indelible mark — from Alber Elbaz for Lanvin to Dolce & Gabbana, Karl Lagerfeld, Sir Jony Ive, and most recently, Sir Paul Smith.
With Burberry, Claridge’s embraces a distinctly British synergy once again — one that blends heritage with a modern sense of purpose and craftsmanship.

The tree will remain on display until January 6, 2026, attracting thousands of visitors from around the world who come not just to admire its beauty, but to experience the soul of contemporary British luxury — a fusion of legacy, artistry, and sustainability.