pets
Dolce & Gabbana has recently launched a luxury perfume for dogs called “Fefé,” inspired by the unconditional love Domenico Dolce feels for his own poodle, also named Fefé. This new fragrance for dogs is an innovative move in the luxury pet market, a sector that has seen significant growth in recent years. Fefé stands out as an alcohol-free fragrance specifically designed not to be bothersome for dogs. It is formulated with fresh and delicate notes of ylang-ylang, musk, and sandalwood, providing a tender and enveloping aroma.
Furthermore, as part of a marketing strategy, purchasing the perfume includes a personalized Dolce & Gabbana collar, adding an extra touch of luxury to the experience.
The trend of treating pets as children (“fur babies”) has generated increasing demand for luxury services, including advanced grooming treatments.
According to a study by the American Pet Products Association (APPA) in 2024, pet owners in the United States spent approximately USD 9.2 billion on grooming and boarding services in 2023, a figure that has shown steady growth over the past five years. This number is expected to continue increasing as more consumers invest in premium grooming services for their pets.
Currently, the pet fashion market has experienced significant growth, reflecting the trend of pet owners…
