Beauty

US-based retailer Ulta Beauty has launched a strategic international move by opening its first store in the Middle East in partnership with powerhouse Alshaya Group. The debut takes place at The Avenues in Kuwait, where the retailer has created a 15,000 sq ft (over 1,400 m²) space featuring more than 300 brands across luxury, mass and local concepts.

Sephora announced its 2025 global tour with the return of its iconic beauty celebration SEPHORiA. Each stop of the SEPHORiA 2025 global journey brought its own local flavors, starting with the creation of China’s very own “Sephora Squad”. The beauty celebration unveiled a new dimension of beauty, introducing the latest trends and allowing its visitors to express themselves through brand activations. This stop in Shanghai enabled all the beauty fans to experience Sephora’s unique, playful and socially driven approach while creating lasting memories.

The Transformation with Medical Storz is a non-invasive aesthetic treatment utilizing acoustic waves to enhance skin appearance and body contour without surgery. By applying shockwaves, the procedure stimulates collagen production, improves skin texture and elasticity, and reduces cellulite. Benefits include enhanced skin firmness, reduced wrinkles, better oxygenation, and minimal side effects like mild redness. Suitable for individuals of all ages, particularly those over 30, the treatment involves 6 to 10 sessions for optimal results. It prioritizes safety, offering a quick recovery process. This innovative therapy represents a significant advancement in non-invasive beauty treatments.

The global men’s cosmetics market has shown steady growth, with a compound annual growth rate (CAGR) of between 6% and 8% over the past five years. According to a report by Grand View Research, the market is expected to reach a value of approximately $78.6 billion by 2030, compared to $47.5 billion recorded in 2021. This growth is driven by several key factors, including increasing awareness among men about health and personal care, market expansion in emerging economies, and continuous product diversification and innovation by brands.
This report provides an in-depth analysis of the growth prospects of the men’s cosmetics market, exploring the factors driving its expansion, emerging trends, strategies of major brands, as well as opportunities, challenges, and future projections.



































