As a founding partner of the VivaTechnology event, LVMH presents the major innovations of its Maisons

For the eighth edition of VivaTech, Europe’s leading event for startups and technology, held this year between May 22 and May 25, LVMH unveils its “Dream Garden”, a pavilion where innovation serves excellence and dreams for its customers, startups and talents. Thanks to the opportunities powered by artificial intelligence and data analysis, LVMH aims to improve and reinvent every facet of the luxury sector. As a founding partner of the event, LVMH is once again setting the pace by bringing together thirteen of its iconic Maisons as well as a rich ecosystem of promising startups selected via its iconic Innovation Award.

For this 2024 edition, the innovations developed by the Group’s Maisons and startups will be presented in the LVMH pavilion “The Dream Garden”. After the LVMH “Dream Box” in 2023, this year the Group welcomes the public to its “Dream Garden”, a showcase inviting visitors to immerse themselves in the dreams and worlds of the Group’s Maisons. The innovations that the public will be able to discover, those of the Maisons as well as those of the invited startups, represent three key strategic pillars of innovation for LVMH: Luxury Customer Experience, Brand Desirability and Exemplary Leadership.