LVMH Launches a Global Innovation Fund to Accelerate the Next Era of Circular Luxury

LVMH has unveiled a new international fund designed to fast-track sustainable innovation across its entire portfolio of Maisons. The initiative, which brings together Louis Vuitton, Dior, Givenchy, Hennessy, TAG Heuer and more, aims to merge artisan excellence with a forward-looking model of responsible, tech-enhanced luxury.

The fund will support three core areas: next-generation materials, low-impact manufacturing processes, and advanced technologies enabling full product traceability through AI and blockchain. The program will also foster collaborations with start-ups specializing in biomaterials, advanced recycling and energy-efficient systems tailored for high-end retail.

According to the company, this strategic move strengthens its global leadership at a time when younger consumers — particularly in Asia, the U.S. and Europe — expect luxury products that blend aesthetic mastery, innovation and environmental responsibility. The first implementations will appear in capsule collections throughout 2026, accompanied by immersive in-store experiences showcasing the origin, impact and journey of each piece.

With this new initiative, LVMH not only reinforces its position at the top of the global luxury market, but also anticipates the kind of luxury that will define the coming decade: technologically driven, transparent, responsible and closely connected to scientific research applied to design.