LVMH Appoints Group President in North Asia

Michael Schriver has been named group president of LVMH Moët Hennessy Louis Vuitton in North Asia, effective immediately.

The French luxury conglomerate announced the nomination on LinkedIn, saying that Shriver would leverage his 24 years of experience in operating across Asian markets, including key leadership roles at DFS and more recently at Louis Vuitton and Tiffany & Co. According to LVMH, Shriver has lived through the rapid growth and transformation of Asia over the years, and developed an intimate understanding of the consumer, the distribution and the broader business environment.

“I am delighted of Michael’s nomination,” said LVMH Chairman Bernard Arnault. “It is a strong signal of our determination to invest in our future in Asia and to enhance collaboration across our organization. I have been working with Michael for over 20 years and have been constantly impressed with his understanding of the business at all levels. I will stay in close contact with him in his new role. His expertise, and the knowledge of the Group ecosystem and culture will be strong assets for us.”

LVMH has struggled in the region in the past year. China’s poor performance dragged down LVMH’s revenues in Asia in the second quarter, which fell 8% after a rise of 8% in Q1. In his new role, a newly created position, Schriver will be responsible for all the group’s operations in Greater China and South Korea.

Shriver will have his work cut out for him. Earlier this week, Chengdu went into a covid-19-related lockdown. The move came just months after Shanghai emerged from a lockdown.