LVMH and Stanford HAI Partner to Build Human-Centered AI

LVMH Moët Hennessy Louis Vuitton has announced its partnership with Stanford University’s Human-Centered Artificial Intelligence Institute (Stanford HAI) to explore the applications of AI technology in its business.

As part of LVMH’s commitment to leveraging cutting-edge technologies to enhance customer experiences and optimize operations, the Group has been utilizing artificial intelligence in various parts of its value chain for several years. Recent generative AI breakthroughs show new opportunities for major innovation and efficiency but also challenges and risks. LVMH will accelerate the efforts to learn and experiment how it can help the business.

”Artificial intelligence is a powerful technology. We acknowledge the value that it can bring as support and complement to human talent, emotions and creativity, that are core to our Maisons.” said Antonio Belloni, LVMH Group Managing Director. “We are proud to partner with Stanford HAI in our efforts to learn how to leverage and manage AI potential.”

LVMH will collaborate with Stanford HAI on research projects, concentrating on areas such as AI safety, human-centered design, human-computer interaction, and foundation models to develop new applications of artificial intelligence technology in customer experience, product design, marketing content & communication, manufacturing, supply chain management and more.

“Stanford HAI’s mission focuses on how to properly design and build human-centered AI to have positive human impacts,” said James Landay, vice director and director of research for Stanford HAI. “It’s key to collaborate with industry leaders like LVMH who are steeped in design expertise to ensure technology is developed with people top-of-mind.”