Luxury Tourism Statistics 2024

The luxury tourism sector continues to grow, characterized by travelers seeking exclusive and high-quality experiences. This report details the most visited countries by luxury tourists in 2024, including visitor numbers, average daily spending, preferences, types of accommodation, consumption habits, and notable destinations.

Most Visited Countries and Specific Details

1. France

• Visitors: 89.4 million
• Average Daily Spend: $1,200
• Preferences: Culture, gastronomy, fashion, wine tourism
• Types of Accommodation: Five-star hotels, castles converted into hotels, luxury resorts in the French Riviera
• Consumption Habits: Shopping in high-end boutiques, dining in Michelin-starred restaurants, visits to vineyards and wine tastings
• Notable Destinations: Paris (Eiffel Tower, Louvre Museum), Provence (vineyards, lavender), French Riviera (Cannes, Nice, Monaco)

2. Spain

• Visitors: 83.7 million
• Average Daily Spend: $1,100
• Preferences: Beaches, nightlife, historical heritage, gastronomy
• Types of Accommodation: Luxury resorts, boutique hotels, paradores in historical castles
• Consumption Habits: Tapas and wine in local bars, shopping in markets and boutiques, attending festivals and cultural events
• Notable Destinations: Barcelona (Sagrada Familia, La Rambla), Madrid (Prado Museum, Royal Palace), Ibiza (nightlife, beaches), Costa del Sol (Marbella)

3. United States

• Visitors: 79.3 million
• Average Daily Spend: $1,500
• Preferences: Shopping, entertainment, natural landscapes, sports events
• Types of Accommodation: Luxury hotels, beach and mountain resorts, private residences
• Consumption Habits: Shopping in high-end stores, dining in exclusive restaurants, Broadway shows, visits to theme parks
• Notable Destinations: New York (Times Square, Central Park), Las Vegas (casinos, shows), Miami (beaches, shopping), Los Angeles (Hollywood, Beverly Hills)

4. China

• Visitors: 65.7 million
• Average Daily Spend: $1,000
• Preferences: History, culture, shopping, business tourism
• Types of Accommodation: Five-star hotels, luxury resorts, luxury apartments
• Consumption Habits: Shopping in luxury malls, visits to historical sites, dining in gourmet restaurants, attending exhibitions and fairs
• Notable Destinations: Beijing (Forbidden City, Great Wall), Shanghai (Bund, Shanghai Tower), Hong Kong (shopping, nightlife)

5. Italy

• Visitors: 64.5 million
• Average Daily Spend: $1,200
• Preferences: Art, fashion, gastronomy, wine tourism
• Types of Accommodation: Luxury hotels, villas in Tuscany, resorts on the Amalfi Coast
• Consumption Habits: Fashion shopping in Milan, dining in Michelin-starred restaurants, vineyard visits, cultural tours in historic cities
• Notable Destinations: Rome (Colosseum, Vatican), Venice (canals, St. Mark’s Square), Tuscany (vineyards, landscapes), Amalfi Coast

6. Turkey

• Visitors: 51.2 million
• Average Daily Spend: $900
• Preferences: History, culture, beaches, spas
• Types of Accommodation: Luxury resorts, historical hotels, spas and wellness centers
• Consumption Habits: Shopping in bazaars, spa and wellness treatments, visits to historical sites, Bosphorus cruises
• Notable Destinations: Istanbul (Hagia Sophia, Grand Bazaar), Antalya (beaches, resorts), Cappadocia (hot air balloon rides)

7. Mexico

• Visitors: 45 million
• Average Daily Spend: $800
• Preferences: Beaches, culture, gastronomy, archaeology
• Types of Accommodation: All-inclusive resorts, boutique hotels, private villas
• Consumption Habits: Water activities, visits to archaeological sites, dining in gourmet restaurants, shopping in artisan markets
• Notable Destinations: Cancun (beaches, resorts), Mexico City (culture, gastronomy), Los Cabos (luxury resorts), Riviera Maya (Mayan ruins, cenotes)

8. Thailand

• Visitors: 39.8 million
• Average Daily Spend: $700
• Preferences: Beaches, culture, nightlife, ecotourism
• Types of Accommodation: Luxury resorts, private villas, eco-lodges
• Consumption Habits: Thai massages, temple visits, nature excursions, seafood dining
• Notable Destinations: Bangkok (temples, markets), Phuket (beaches, resorts), Chiang Mai (temples, nature), Koh Samui (islands, spas)

9. Germany

• Visitors: 39.6 million
• Average Daily Spend: $1,100
• Preferences: History, festivals, landscapes, business tourism
• Types of Accommodation: Luxury hotels, castles converted into hotels, nature resorts
• Consumption Habits: Participating in festivals like Oktoberfest, visiting museums and historical sites, dining in traditional restaurants, shopping in boutiques
• Notable Destinations: Berlin (museums, history), Munich (Oktoberfest, architecture), Black Forest (nature, resorts), Hamburg (ports, nightlife)

10. United Kingdom

• Visitors: 39.4 million
• Average Daily Spend: $1,300
• Preferences: History, culture, shopping, sports events
• Types of Accommodation: Luxury hotels, rural mansions, luxury apartments
• Consumption Habits: Shopping on Oxford Street and Bond Street, visits to historical sites like Buckingham Palace and Edinburgh Castle, dining in award-winning restaurants
• Notable Destinations: London (Buckingham Palace, Tower of London), Edinburgh (Edinburgh Castle, Royal Mile), Bath (Roman Baths), Cotswolds (rural landscapes)

11. Japan

• Visitors: 32.3 million
• Average Daily Spend: $1,100
• Preferences: Culture, technology, gastronomy, nature
• Types of Accommodation: Ryokans (traditional inns), luxury hotels, mountain resorts
• Consumption Habits: Visits to temples and shrines, gourmet dining experiences, shopping for technology and fashion, participating in tea ceremonies
• Notable Destinations: Tokyo (Shibuya, Akihabara), Kyoto (temples, geishas), Hokkaido (skiing, nature), Okinawa (beaches)

12. Australia

• Visitors: 7.19 million
• Average Daily Spend: $1,400
• Preferences: Nature, adventure, culture
• Types of Accommodation: Luxury resorts, nature lodges, city apartments
• Consumption Habits: Outdoor excursions, snorkeling and diving in the Great Barrier Reef, vineyard visits, gourmet experiences in Sydney and Melbourne
• Notable Destinations: Sydney (Opera House, Harbour Bridge), Melbourne (cafes, art), Cairns (Great Barrier Reef), Uluru (Ayers Rock)

13. Greece

• Visitors: 31.3 million
• Average Daily Spend: $1,000
• Preferences: History, culture, beaches
• Types of Accommodation: Luxury resorts, island villas, boutique hotels
• Consumption Habits: Visits to archaeological sites, gourmet dining experiences, sailing and water sports, shopping for local products
• Notable Destinations: Athens (Acropolis, Plaka), Santorini (sea views, wineries), Mykonos (nightlife, beaches), Crete (Minoan ruins, beaches)

14. Portugal

• Visitors: 24.6 million
• Average Daily Spend: $900
• Preferences: Culture, gastronomy, beaches
• Types of Accommodation: Boutique hotels, villas, beach resorts
• Consumption Habits: Visits to vineyards in the Douro Valley, exploring castles and palaces, dining in seafood restaurants, shopping for crafts
• Notable Destinations: Lisbon (Bairro Alto, Alfama), Porto (Ribeira, wine cellars), Algarve (beaches, resorts), Madeira (nature, hiking)

15. United Arab Emirates

• Visitors: 16.7 million
• Average Daily Spend: $1,500
• Preferences: Shopping, luxury, technology, culture
• Types of Accommodation: Ultra-luxury hotels, desert resorts, skyscraper apartments
• Consumption Habits: Shopping in the world’s largest malls, dining in luxury restaurants, visits to theme parks, desert safaris
• Notable Destinations: Dubai (Burj Khalifa, Palm Jumeirah), Abu Dhabi (Sheikh Zayed Mosque, Louvre Abu Dhabi), Sharjah (museums, culture)

Summary Table

The mentioned countries not only lead in terms of visitor numbers but also in the quality and exclusivity of the experiences they offer. These destinations guarantee unique and unforgettable experiences for luxury tourists, combining culture, history, nature, and entertainment.