LUXONOMY™ 12th Congress: From the Gold Standard to the Age Standard

In its 12th edition, the LUXONOMY™ Congress returns as a premier event exploring the nexus of luxury and longevity. Slated for March 4, 2026 at the iconic The Palace (a Luxury Collection Hotel) in Madrid, this one-day congress carries the theme “From the Gold Standard to the Age Standard,” underscoring a shift from traditional wealth metrics to the value of age, health, and innovation in defining luxury. The focus is on how the luxury industry is evolving in response to an aging population and breakthroughs in health and biotech – highlighting that “luxury is no longer driven by gold – the new standard is longevity”. This formal gathering will convene industry leaders and visionaries to share insights, foster collaborations, and set the agenda for the future of high-end products and services in an age-conscious world.

Theme and Focus: Luxury Meets Longevity

The congress centers on the idea that longevity and wellness have become integral to luxury. At this 12th Congress, “longevity meets luxury in a one-of-a-kind experience designed to inspire and transform,” according to the organizers. In practice, this means examining how advanced health science, longevity research, and technological innovation are intersecting with the luxury sector. Topics will range from the emergence of new luxury services for older demographics to innovations like artificial intelligence (AI) and biotechnology that are reshaping consumer experiences. For example, one keynote will explore how AI is revolutionizing the luxury market, reflecting the event’s emphasis on cutting-edge innovation in the high-end economy.

Why focus on longevity now? Longevity is not only a human aspiration – it is also a booming market opportunity, often dubbed the “longevity economy.” This sector – spanning biotechnology, pharmaceuticals, preventive healthcare, and advanced aging tech – has surged from an estimated $25 billion in 2020 to over $600 billion by 2025. And the growth is just beginning: industries related to longevity and luxury are projected to reach a combined value of around $8 trillion annually by 2030. Such trends signal that older consumers and wellness innovations will profoundly influence the future of luxury. The congress’s program is therefore geared toward exploring how luxury can serve as a vehicle for innovation in health and well-being, and how scientific advances that promise to extend quality of life might be integrated into premium products and services. In short, the event aims to position longevity as a new cornerstone of luxury, much as gold standards once were, aligning high-end business strategies with the coming “Age Standard.”

Target Attendees

The LUXONOMY™ 12th Congress is an exclusive, high-level gathering – attendance is limited to 150 participants in order to ensure an intimate forum for dialogue. The target attendees are professionals and decision-makers at the forefront of luxury and longevity sectors, including:

• CEOs of the world’s leading luxury brands, keen to understand how an aging demographic and wellness trends will shape consumer expectations.
• Visionary investors in luxury, longevity and biotechnology, looking for the next big opportunities at the intersection of upscale markets and health innovation.
• Pioneering leaders in health and life sciences, such as medical researchers and biotech entrepreneurs, who can share breakthroughs in anti-aging, healthcare, and wellness that could redefine luxury offerings.
• Senior executives from top-tier firms focused on innovation and well-being, including technology companies and consultancies driving new solutions in the premium segment.

This mix of attendees – from luxury brand boardrooms to biotech labs and investment funds – reflects a multidisciplinary approach. By bringing together industry leaders, researchers, and investors, the congress creates a rich environment for networking and collaboration. Participants will be able to exchange insights on consumer trends, scientific advancements, and business strategies, all within a formal, professional setting tailored to forging partnerships and inspiring innovation.

Notable Speakers and Program Highlights

A distinguished lineup of speakers is confirmed for the congress, drawn from across the luxury, academic, and tech communities. The program features keynote addresses, panel discussions, and case studies that will illuminate how different fields converge on the topic of luxury and longevity.

Attendees can expect to hear from other notable figures such as luxury brand executives, leading scientists in gerontology or biomedicine, and innovators in wellness technology. Previous LUXONOMY congresses have featured renowned philosophers, cultural historians, sustainability experts, and luxury CEOs to provide a multifaceted view of the industry’s future. In the same spirit, the 12th Congress’s agenda will likely cover themes like the cultural implications of an aging affluent society, the latest breakthroughs in anti-aging treatments, the design of products and services for older (yet discerning) consumers, and the role of sustainability and ethics in longevity-focused luxury. Interactive panel sessions and networking roundtables will enable delegates to delve into these topics, sharing expertise across disciplines.

While specific session titles and full speaker lists are to be formally announced, the breadth of content is designed to inspire and inform. From examining the exponential growth of the longevity economy to showcasing how luxury brands can adopt cutting-edge health tech, every session aligns with the congress’s core theme of innovation at the service of longer, healthier lives. The presence of high-profile speakers and experts underlines the event’s prestige. Moreover, the congress is backed by LUXONOMY’s network of industry partners and sponsors (to be revealed), ensuring strong support and real-world relevance for the discussions.

Tone and Format

The tone of the event and its materials is formal and corporate, befitting a conference of C-suite executives, academics, and investors. Expect polished presentations, data-driven insights, and strategic dialogue in a professional atmosphere. The written communications (program briefings, reports, etc.) will use clear headings and structured formats for easy navigation, aligning with the user’s preference for logical organization. For example, event summaries and reports might use headings for each thematic session, bullet points for key takeaways, and concise paragraphs to highlight crucial information. This approach ensures that even complex interdisciplinary topics – from biotech innovations to luxury market trends – are presented in an accessible manner. The overall experience is designed to be informative yet visionary, inspiring attendees with new ideas while maintaining a high level of sophistication in both content and delivery.

A unique convergence

In summary, the 12th LUXONOMY™ Congress represents a unique convergence of luxury, aging, health, and innovation. With its theme “From the Gold Standard to the Age Standard,” the congress spotlights a paradigm shift in what defines luxury today – moving beyond material wealth toward the longevity and well-being of consumers. Targeting an elite audience of professionals, researchers, and investors, and featuring an array of notable speakers, the event is set to be a catalyst for new ideas and collaborations in the high-end market. The formal, content-rich program will not only address the current trends and challenges but also chart a forward-looking trajectory for the luxury industry in an era where healthspan, technology, and exclusivity intersect. In essence, LUXONOMY’s 12th Congress is poised to redefine luxury for the coming decade, making it a must-attend for those who shape and study the future of this evolving sector.