Fundamental Principles of “Quiet Luxury”

Everyone is talking about “Quiet Luxury” and we have already written several articles about it. “Quiet Luxury” or “Silent Luxury” is a trend that moves away from the traditional ostentation associated with luxury, in favour of a more subtle and timeless approach.

These are its fundamental principles:

1. Subtle Elegance:

• Quiet Luxury promotes a subtle and discreet elegance instead of flashy ostentation.
• Through simple and timeless designs, it aims to convey luxury without being overwhelming.

2. Superior Quality:

• Emphasis is on the high quality of materials and the craftsmanship, privileging durability and functionality.
• Noble materials like silk are preferred, as they convey quality, luxury, and durability.

3. Simplicity:

• Designs are simplified, avoiding visual saturation and promoting a clean aesthetic.
• Neutral colours such as white, black, beige, brown, wine, or navy are used, avoiding overly busy textures but allowing for classic, combinable patterns.

4. Intrinsic Value:

• Quiet Luxury values the intrinsic value of products and experiences, beyond logos and prominent brand labels or ostentation.
• It focuses on providing authentic and lasting experiences, aligning with values such as sustainability and authenticity.

5. Timelessness:

• Products and designs within this trend tend to be timeless, which means they do not go out of fashion easily, thus promoting a lasting investment.

6. Sustainability and Authenticity:

• Authenticity and sustainability are encouraged, both in products and experiences, resonating with a more conscious and ethical modern consumer.

This trend reflects a shift in the perception of luxury, valuing quality and subtlety over the ostentation and exhibitionism traditionally associated with luxury.