Longevity
Spanish actress Elsa Pataky unveils FOREVER, an advanced supplement developed over nearly two years with the support of leading global specialists in health, nutrition, supplementation and antiaging. The goal is to provide active women with a comprehensive, science-driven formula that accompanies every stage of life, boosting physical performance, emotional balance and overall well-being.
For centuries, luxury has been measured in time and inheritance. Today, the ultimate luxury is owning more biological time — more years of vitality, clarity, and performance. In the new longevity economy, the most valuable watch is no longer worn on the wrist — it’s encoded in the DNA.
Epigenetic clocks — advanced tests that calculate biological age from chemical markers in the DNA — are redefining wellness and personal luxury. Their promise is bold: to measure the real speed of aging and empower individuals to slow it down.
Luxury tourism is undergoing an unprecedented transformation: from material ostentation to transformational luxury. In the 21st century, the true currency of the elite is no longer yachts or mansions, but something far more scarce and valuable: time to enjoy life in full health. This report reveals how high-end wellness, biohacking, and longevity have become the most dynamic driver of global luxury tourism. With a market projected to grow from €651 billion in 2023 to over €1.3 trillion by 2028, and longevity industry projections exceeding €27 trillion by 2040, this represents the greatest area of opportunity for the luxury sector.
The leading hubs are clearly defined: Switzerland with its legendary rejuvenation clinics; Dubai as a futuristic hub; Thailand with its blend of tradition and science; Spain leveraging the Mediterranean lifestyle as a national brand; and the United States offering express programmes for executives and entrepreneurs.
Today’s high-end traveller isn’t seeking just a spa getaway – they are after a full life reset. That means cell therapies, cryotherapy, neurofeedback, genomic diets, and aesthetic rejuvenation programmes. From ultra-high-net-worth individuals (UHNWIs) and celebrities to high-net-worth women aged 45–70, this segment represents the most valuable traveller on the planet, with an average spend of €30,000–€70,000 per trip and exceptionally high repeat rates.
The economic impact is enormous: each euro spent on a longevity programme generates an additional €2–€3 in local economies, stimulating hospitality, gastronomy, real estate, and specialised employment.
The strategic opportunities are numerous:
Investors: Longevity clinics, laboratories, and longevity-focused residential communities.
Luxury brands: Co-creation of exclusive experiences tied to youth and vitality.
Hospitality: Integration of science within premium resorts.
Governments: Attracting longevity tourism as a national strategy.
The report concludes with a vision towards 2040: three scenarios (optimistic, moderate, and pessimistic) in which the luxury of the future will be measured not by objects, but by additional healthy years of life.
