UltraLuxe 2022, a first-of-its-kind luxury festival that curates the best in jewellery, watches, fashion and living, debuts in Singapore from 21 to 30 October 2022

UltraLuxe, an evolution from JeweLuxe, Asia’s most prestigious  jewellery and watch fair, brings a new vision of luxury – a first-of-its-kind festival featuring the luxury of niche, curating the exclusive and iconic in jewellery, watches, fashion and living style by independent brands.

UltraLuxe, anchored by Asia’s most prestigious festival JeweLuxe, and augmented by two inaugural shows – the Advocacy Show that curates the purposeful and meaningful, and the Singapore Watch Fair – makes its debut this year at the TENT @ Ngee Ann City from 21 to 30 October 2022.

The inaugural UltraLuxe 2022 presents the ‘Luxury of Niche’. The festival brings together a world-class curation of haute design and meticulous craft from nearly 90 internationally acclaimed independent jewellery designers and houses, prestige watchmakers, celebrated fashion designers and living style brands. The festival is supported by the Singapore Tourism Board.

A world-first in presenting a strategic, differentiated and expanded vision of luxury, UltraLuxe is a movement that extends beyond a physical exhibition to an online marketplace, with the aim of promoting compelling talents and passions behind inspiring, meaningful and purposeful designs that span across jewellery, timepiece, fashion and living.

“UltraLuxe marks a pivotal point in the evolution of JeweLuxe. Over the past two pandemic years, the luxury market has seen continued momentum and interest and is expected to grow further this year. The appreciation of exclusive, unique and iconic creations by independent brands has in fact strengthened as affluent consumers around the globe rally behind niche brands in their respective cities and re-looked at their perspective of luxury to support independent talents. The pursuit of purpose and meaning in design and craft is the underlying force that propels this movement. UltraLuxe is the culmination of this trend, converging talents and passions around the world to present the concept of “purpose-focused” luxury that extends beyond jewellery and timepieces to include fashion and living.” Ms. Angela Loh, Founder of UltraLuxe.

“We welcome the inaugural UltraLuxe 2022 as an integral addition to Singapore’s strong pipeline of leisure events. The festival celebrates the creativity of talents in the timepiece and jewellery industry and inspires innovative cross-industry partnerships. It also provides a platform for our local designers and independent brands to showcase their creations alongside global brands. As border restrictions ease, UltraLuxe 2022 will also offer visitors to Singapore a differentiated experience beyond retail and strengthen Orchard Road’s position as a lifestyle destination.” Ms Guo Teyi, Director, Retail and Dining, Singapore Tourism Board.

“UltraLuxe’s curated luxury of niche is the abstinence from fads and the conventional, which has proven to be resilient where collectibles are experiencing continued demand during the pandemic and strong recovery globally in past months. The festival of this world-class design and craft is the first in two years that collectors, aficionados, the discerning and sophisticated can gather to enjoy the latest in niche luxury from around the world. I am happy that as part of our roadmap since 2017, we are now able to launch a dedicated platform for the best in watchmaking – the Singapore Watch Fair under UltraLuxe. Packed with red carpet events, runway shows and appreciation workshops, the UltraLuxe festival is poised to be Asia’s shopping, social and networking season. Coupled with borders opening and consumers investing in meaningful and purposeful luxury before the GST hike next year, we are expecting a strong response for the festival as we head towards the year-end festive season.” Mr Nelson Lee, Co-founder of UltraLuxe.