PRADA REPORTS 9% REVENUE GROWTH IN THE FIRST NINE MONTHS OF 2025, DRIVEN BY MIU MIU AND CHINA’S RECOVERY

Prada S.p.A. Group has reported net revenues of €4.07 billion for the period January–September 2025, marking a 9% year-on-year increase compared to the same period last year.

Growth was particularly strong in the Asia-Pacific region, where sales rose 10%, reflecting a gradual improvement in China during the third quarter. The Americas posted an even more robust 15% increase, confirming the luxury sector’s ongoing rebound in that market.

The main growth engine was Miu Miu, which delivered an impressive +29% retail sales growth in Q3, consolidating its position as one of the most dynamic brands in global luxury. In contrast, the Prada brand recorded a slight 2% decline in retail sales over the nine-month period.

Management emphasized that the positive momentum in China, coupled with Miu Miu’s strength and higher traffic in directly operated stores, supports an optimistic outlook for the full year. The Group continues to focus on consolidating its leadership in the high-end luxury segment, investing in craftsmanship, sustainability, and innovation.

With these results, Prada Group confirms its trajectory of steady growth, backed by geographic and brand diversification, as the global luxury market adapts to a new balance between Europe, Asia, and the Americas.