Louis Vuitton reinvents the beauty universe with La Beauté Louis Vuitton

Faithful to its rich heritage of innovation and extraordinary craftsmanship, Louis Vuitton has unveiled La Beauté Louis Vuitton, a new venture rooted in the House’s defining spirit of travel and creative excellence.

Much more than simply a line of cosmetics, this new dimension ushers in a world of exciting possibilities.  

Louis Vuitton has embraced beauty since its founding, including custom vanity cases crafted in the 1920s to transport delicate toiletries for soprano Marthe Chenal and composer Jan Paderewski. Now the Maison carries on this rich heritage with a contemporary vision that brings together excellence, innovation and the art of travel. 

To bring this ambition to life, Louis Vuitton has welcomed internationally-renowned makeup artist Dame Pat McGrath. An industry icon hailed as “the most influential makeup artist in the world”, she brings her incomparable eye and expertise to this groundbreaking lifestyle beauty experience.  

A partner of Louis Vuitton for over 20 years, Pat McGrath is intimately familiar with the demanding world of runway shows, the power of colors and the impact of signature makeup. Recognized for her bold creativity and exacting perfectionism, she has worked backstage with the leading luxury houses. Today she contributes her talent to a new category ready to elevate beauty in all its forms.  

“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation. Through this new universe, we have the opportunity to further accompany  clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage,” says Pietro Beccari, Chairman and CEO, Louis Vuitton.