Louis Vuitton, Hermès, and Chanel, are the most valuable luxury brands in the world

That luxury speaks French may even be obvious, but who of all its firms leads in brand value? Louis Vuitton, Hermès and Chanel are the most valuable high-end brands globally, according to Kantar BrandZ, which includes the 100 most valuable worldwide in various categories.

Kantar BrandZ Global Brands 2023 Top 10 most valuable luxury brands

Position	Brand	Country of origin	Brand value in 2023 ($Mil.)	Brand value in 2022 ($Mil.)
1	Louis Vuitton	France	124,822	124,273
2	Hermès	France	76,299	80,323
3	Chanel	France	55,939	53,021
4	Gucci	Italy	26,306	37,887
5	Dior	France	11,442	10,534
6	Cartier	France	9,725	10,110
7	Rolex	Switzerland	7,899	9,042
8	Tiffany & Co.	United States	6,124	6,718
9	Saint-Laurent (YSL)	France	6,023	6,805
10	Prada	Italy	4,921	5,642

Specifically, the firm linked to the Arnault surname has a brand value of 124,273 million dollars (114,340 million euros), which makes it not only the most valuable in the luxury sector but the eighth in the world in general, surpassing MasterCard and Coca-Cola.

Far behind appear Hermès, with 80,323 million dollars (73,576 million euros), and Chanel with 53,021 million dollars (48,564 million euros).

And you have to drop to the fourth position to find a brand that is not French, in the case of Italian Gucci with 26,306 million dollars (24,101 million euros); and up to the seventh to reach the only non-European in the ranking, the American Tiffany & Co., with 6,124 million dollars (5,606 million euros).

All of them lead a luxury market that, although it has declined in brand value as in the rest of the sectors, has shown greater resilience in times of crisis and inflation, waiting to see how the Chinese consumer reincorporates into tourism after the pandemic and, with it, to shopping.

Apple leads the overall ranking

In general, Apple is the most valuable brand, with a value of 880,455 million dollars (805,661 million euros), followed by Google with 577,683 million (528,603 million euros).

Apple’s leadership in brand value is attributed to its resilience. In a complicated socio-economic context, the technology firm has been able to justify its premium prices through a positive perception from consumers.

For its part, Microsoft now occupies the third place to the detriment of Amazon, which drops to the fourth position. If the computer company now has a value of 501,856 million dollars (468,477 million euros), the company founded by Jeff Bezos stays at 468,737 million (428,911 million euros).

In the case of our country, Zara is the only Spanish representative in the world top 100, with 18,395 million dollars (16,829 million euros).

*The value of the brands in the ranking is calculated globally in dollars. The correspondences in euros have been made with the dollar-euro value corresponding to 1 dollar = 0.93 euros as of June 21, 2023, with the aim of facilitating the reading of the data.

About Kantar BrandZ

Kantar BrandZ is the global standard measurement for assessing brand value, quantifying the contribution of brands to the financial performance of the business. Kantar’s annual global and local brand valuation rankings combine rigorously analyzed financial data with extensive consumer research on brand value. Since 1998, BrandZ has shared insights on brand creation based on interviews with 4 million consumers, for 18,000 brands in 51 markets. Discover more about Kantar BrandZ here.“