Gold&Roses, the first Spanish fine jewellery brand to launch its first metaversal experience and phygital collection

Gold&Roses, directed by Sonia Ruiz and Hannah Rodríguez, enters the flourishing space of Web3, metaverse and NFT in collaboration with Gem Metaverse, led by Elena Gvozdeva. The brand inaugurates its first permanent virtual gallery on the Spatial platform and its first capsule collection of 15 unique and exclusive limited-edition Non-Fungible Tokens (NFTs) on OpenSea marketplace, the largest and most important Web3 market for NFTs and crypto-collectibles.

Gold&Roses aims to be a relevant jewellery brand with emerging, disruptive and innovative technologies, offering a sustainable, ethical product and immersive experiences to modern women, understanding their needs and new consumption habits.

The virtual gallery “Gold&Roses Jewellery Gallery” is an immersive space that welcomes a new experience on the vision of the future of Gold&Roses, where online consumers will be able to discover the brand and interact with its universe in an uninterrupted way through avatars, their digital identities. The gallery opens the door to a new era between the virtual and the physical and aims to create and/or reinforce strong loyalty through innovative strategies.

Gold&Roses joins the most avant-garde technology in its first capsule collection of NFTs: “ÁldilÀ 3.0” (“Beyond the future”). Inspired by Milanese architecture, fashion and art, it covers the city’s buildings and monuments in a colourful and innovative way through its lines and avant-garde design. A timeless collection that goes beyond trends with intense hues and brilliant luminosity. 15 unique and eye-catching limited-edition pieces in the brand’s iconic 18kt rose gold exquisitely embellished with enamel and diamonds.

Digital craft creations with physical, experiential utility and social purpose. “ÁldilÀ 3.0” presents an exclusive 3D video file for each of the limited-edition high jewellery pieces. Gold&Roses offers the possibility of converting your own NFTs into luxurious tokens that can be worn in the real life with personalized engraving, as well as being part of the exclusive “G&R Membership Club”. 10% of the total price of each NFT will go to an independent humanitarian and development organization that promotes children’s rights and equality for girls.

Jewellery as an adornment has always been an integral part of socialization. Gold&Roses with its project seeks to create meaning in a virtual world where everything revolves around social connection and introducing its community to an infinite space of possibilities.

The virtual gallery can be visited at https://www.spatial.io/s/GoldandRosess Jewellery Gallery
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The NFT collection with all the details is open to the public for purchase at https://opensea.io/collection/goldandroses and can be visited at Gold&Roses website: https://goldandroses.com/en/aldila-3-0/