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Emerging Luxury Tourism Hubs by 2030: Strategic Outlook

Emerging Luxury Tourism Hubs by 2030: Strategic Outlook

The global luxury travel map is undergoing a geographic realignment. Traditionally dominated by established destinations in Western Europe and North America, the landscape is shifting as new players rise in the Middle East, Asia, Africa, and Eastern Europe. High-growth economies and visionary governments are investing heavily to position their countries as the next elite playgrounds for affluent travellers. By 2030, destinations such as Saudi Arabia, Vietnam, Rwanda, and Montenegro are expected to compete with – and in some aspects outperform – the likes of France, Italy or the USA in attracting luxury tourism. This report provides an insight-driven analysis of these four emerging luxury tourism hubs. Each is leveraging unique strategic advantages – from giga-projects in the desert to exclusive eco-tourism and superyacht marinas – to redraw the boundaries of high-end travel. Investors and luxury operators will find these markets ripe with opportunity, albeit not without risks. The following sections examine how each country is reshaping the luxury travel landscape through national strategy, infrastructure investment, flagship projects, projected 2030 indicators, competitive positioning, and potential barriers.

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