China
After two years of volatility, China is once again entering an expansion phase that is reshaping the global luxury landscape. In 2026, the country regains its position as one of the sector’s most powerful growth engines, driven by young consumers, a renewed appetite for premium experiences, and the rise of a new generation of local luxury brands.
China’s luxury market is living through a historic shift. After two turbulent years, its youngest…
The challenge lies in recovering the ground lost during the recent slowdown in Chinese luxury spending, a decline shaped by economic uncertainty, reduced outbound tourism and shifts in domestic taxation. However, various macroeconomic indicators point to a subtle but real rebound. LVMH has detected a renewed appetite for high-end physical experiences among Chinese consumers, who once again seek spaces that combine architecture, storytelling, craftsmanship and impeccable service. These are not simply retail sites; they are immersive environments designed to strengthen desire and reinforce prestige.
LVMH is preparing one of its most ambitious moves in the Asian market: the near-simultaneous opening of four multi-level flagship stores for Louis Vuitton, Dior, Tiffany & Co., and Loro Piana in the Chinese capital. Each space will occupy several floors in prestige locations — including Taikoo Li and Wangfujing — with the aim of redefining the physical luxury experience in the world’s largest market for high-end consumers.
A bag with the label “Made in Italy” displayed in an exclusive boutique may have been born thousands of miles away from Europe. Today we know that some of the most prestigious luxury brands in the world manufacture much of their products in China or other Asian countries, only to label them as European and sell them at exorbitant prices. This investigative report explores recent cases that have uncovered this practice, the techniques the industry uses to conceal it, the legal framework that allows it, the reactions it has provoked, and the ethical implications that challenge the true meaning of luxury.
LUXONOMY announces the launch of the highly anticipated report “Profile of the New Chinese Luxury Consumer 2025”, an essential tool for understanding the trends and behaviors of one of the most dynamic and strategic markets in global luxury. Exclusive to our PREMIUM subscribers, this report offers a detailed and practical insight for brands and professionals looking to stand out in the Chinese market.
On Wednesday, January 29, 2025, the Chinese New Year begins, a celebration of great cultural and economic significance that symbolizes new beginnings, opportunities, and growth. In the luxury sector, this date has become a key moment to connect with Chinese consumers, who lead the global consumption of personal luxury goods.
In line with this important celebration, LUXONOMY is preparing to present, next week, its exclusive Report on the Profile of the New Chinese Luxury Consumer, a comprehensive analysis that reveals the trends, preferences, and purchasing behaviors of this influential group of consumers.
With this report, we provide a strategic guide to understanding and seizing the opportunities presented by the Chinese market, which will continue to lead the luxury sector in the coming years.
In 2024, China’s luxury market faces a new challenge: “luxury shame.” This phenomenon is reshaping strategies for high-end brands due to economic downturns and government policies aimed at curbing conspicuous consumption. Chinese consumers, influenced by economic uncertainty and social pressures, now prefer discreet products that retain long-term value over flashy items perceived as excessively opulent.
This shift is not just an economic reflection but also a cultural transformation. Recent economic fluctuations in China have caused uncertainty among consumers who previously viewed luxury goods as essential status symbols. This economic instability is compounded by government measures promoting frugality and responsibility, steering consumer behavior toward more conscious and less overt displays of wealth.
LVMH, the world’s largest luxury goods conglomerate, has been significantly impacted by the recent slowdown in China’s consumer spending. In the first half of 2024, the company’s net profit fell by 14%. This trend is part of a global phenomenon affecting luxury brands, particularly in Asia, a key market.
Luxury brands are adopting an aggressive discount strategy in China, offering up to 50% price…
[lwptoc numeration=”none” title=”Contents” toggle=”0″] Introduction E-commerce in China has experienced unprecedented growth over the past…
Influencer marketing has emerged as an essential strategic tool for luxury brands seeking to consolidate and expand their presence in the Chinese market. This report provides a comprehensive analysis of the current state of influencer marketing in China’s luxury sector, emerging trends, challenges, and opportunities in this evolving market.
[lwptoc toggle=”0″] The luxury market in China has experienced exponential growth in recent years, positioning…
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