While a far cry from true virtual reality, there has been some experimentation with letting consumers look around virtual environments already.
For example, Dubai, United Arab Emirates-based international hotel chain Jumeirah is transporting guests behind its walls.
“Jumeirah Inside” offers consumers 360 degrees of luxury, allowing for exploration of the brand’s Burj Al Arab hotel in Dubai and parts of its other hotels. Consumers are inundated with options when traveling, so giving them a look inside will help Jumeirah stick out in the minds of prospective clients (see story).
Besides InterContinental, other hotels have already tapped into virtual reality directly, experimenting with early manifestations of the opportunities Ms. Popcorn predicts.
In October, Shangri-La rolled out virtual reality headsets to transport potential guests to properties across its global portfolio.
Shangri-La’s Samsung Gear virtual reality headsets, along with 360-degree view YouTube videos, will bring the hotel chain’s properties to life to allow guests to travel to far reaching destinations. According to Shangri-La, it is the first luxury hotel chain to implement fully integrated virtual reality technology into its sales process, a tactic often used by automakers
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