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eCommerce
June 27, 2017

Net-a-Porter opens tech hub in London

Asia
June 27, 2017

JD.com invests US$397mn into Farfetch

Economy
June 26, 2017

YNAP Stock Rises on Rumors of an Alibaba Investment

Bentley
June 26, 2017

Bentley creates the ultimate in-car falconry kit

Europe
June 21, 2017

Carla Fendi dies

Fashion
June 20, 2017

Marine Serre Wins LVMH Prize

eLuxury
May 25, 2017

BENTLEY ON DEMAND: A NEW CONCIERGE-STYLE LUXURY EXPERIENCE

Economy
May 1, 2017

CVC Capital Partners has bought Breitling

eCommerce
April 27, 2017

LVMH launches Clos19

Economy
April 26, 2017

Gucci owner’s shares jump 9% after smashing forecasts

Economy
April 25, 2017

Bernard Arnault moved to consolidate control over Christian Dior

Videos
April 25, 2017

Pharrell Williams becomes first man to star in Chanel bag campaign

Economy
April 11, 2017

LVMH shares hit record high after Q1 sales beat

eCommerce
April 9, 2017

NEXT ERA: Valentino and Yoox Net-A-Porter join forces

Style
April 4, 2017

Spanish luxury brand Loewe debuts home collection

Events
April 4, 2017

42nd Middle East Watch and Jewellery Show

Economy
April 1, 2017

Piaget Gets New CEO

Tourism
March 31, 2017

Cuba is getting its first Luxury Hotel

Interviews
March 31, 2017

Nicol’s. History and heritage since 1917

Tourism
March 30, 2017

Renfe tourist trains will start the season in April

eCommerce
March 29, 2017

Amazon confirms acquisition of Souq

eLuxury
March 28, 2017

WeChat can help Cartier to conquer China

eCommerce
March 27, 2017

Emaar Malls confirms $800m bid for Souq.com

Events
March 26, 2017

Baselworld 2017 Highlights

Style
March 26, 2017

Chanel introduces in Baselworld his first “Monsieur”

Economy
March 26, 2017

When love ends: De Beers and LVMH

eCommerce
March 24, 2017

Amazon to acquire Souq, a Middle East clone

Technology
March 23, 2017

Montblanc launches its first smartwatch

Economy
March 22, 2017

Hermes reports record annual profits

Tourism
March 21, 2017

Flying Luxury Cruises are born

VR: Search your reality

While a far cry from true virtual reality, there has been some experimentation with letting consumers look around virtual environments already.

For example, Dubai, United Arab Emirates-based international hotel chain Jumeirah is transporting guests behind its walls.

“Jumeirah Inside” offers consumers 360 degrees of luxury, allowing for exploration of the brand’s Burj Al Arab hotel in Dubai and parts of its other hotels. Consumers are inundated with options when traveling, so giving them a look inside will help Jumeirah stick out in the minds of prospective clients (see story).

Besides InterContinental, other hotels have already tapped into virtual reality directly, experimenting with early manifestations of the opportunities Ms. Popcorn predicts.

In October, Shangri-La rolled out virtual reality headsets to transport potential guests to properties across its global portfolio.

Shangri-La’s Samsung Gear virtual reality headsets, along with 360-degree view YouTube videos, will bring the hotel chain’s properties to life to allow guests to travel to far reaching destinations. According to Shangri-La, it is the first luxury hotel chain to implement fully integrated virtual reality technology into its sales process, a tactic often used by automakers

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